 Did you know that the colours in your brand play a significant role in shaping how people perceive your business? Colour psychology is a powerful tool in design, influencing emotions, behaviours, and decision-making. Here’s how understanding colour can elevate your branding: Colours Evoke Emotions Each colour triggers specific feelings and associations. For example:
 Colours Communicate Your Values
The palette you choose speaks volumes about your brand’s personality. A luxury brand might lean on elegant black or gold tones, while a company focused on sustainability might opt for earthy greens. Colours Influence Buying Decisions Research shows that colour increases brand recognition by up to 80%. The right palette can make your brand more memorable and encourage potential customers to take action. Colours Create Consistency A cohesive colour scheme across your logo, marketing materials, and website builds trust and professionalism. It reinforces your identity, making your brand instantly recognisable. Need Help with Your Brand Colours? At Get Noticed Branding, I specialise in creating visually striking designs that align with your brand’s mission and values. Whether you’re refreshing your identity or starting from scratch, I’ll help you pick the perfect palette to connect with your audience.
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 I'm delighted to share the story behind a meaningful project: Designing a new brand identity for The Worship Centre in Lingdale, North Yorkshire. The Worship Centre, originally a Working Men’s Club, has been transformed into a vibrant hub for worship, prayer, and community outreach. As a non-denominational charity with a mission to bring revival to the region, they needed a logo that reflected their faith and welcoming spirit.  The Creative Process After the initial briefing, I developed three unique concepts, each thoughtfully designed to reflect key aspects of The Worship Centre’s mission and preferred colour palette:   
After gathering feedback, I combined the client’s favourite elements to craft a logo that truly resonated with their vision. The Final Design The chosen logo features a harmonious blend of faith-inspired imagery with clean, modern typography. The colour palette draws on warm, earthy tones to evoke a sense of hope and renewal.  The Outcome
The new logo captures The Worship Centre’s essence and mission beautifully, serving as a beacon for their congregation and the wider community. It represents a future filled with faith, connection, and growth. I'm honoured to support The Worship Centre in their inspiring work and look forward to seeing the centre thrive in the years to come.  As 2025 approaches, the world of graphic design is set to see some exciting trends that blend technology with creativity, all while focusing on sustainability and user experience. Here are the top trends to watch out for in the coming year:
1. Eco-Friendly Design & Sustainability Sustainability will continue to be at the forefront of design choices, particularly in print. Brands and designers are expected to adopt eco-friendly materials, such as recycled paper, and minimise waste by using sustainable printing techniques. Digital design will also reflect this movement, with green-themed visuals and minimalist aesthetics becoming more common. 2. AI-Assisted Design AI is no longer just a buzzword; it's becoming a practical tool for designers. AI-assisted tools will play a significant role in 2025, helping designers automate repetitive tasks while enhancing creativity. These tools will assist in everything from layout suggestions to colour palette recommendations, giving designers more time to focus on conceptual work. 3. Retro-Futurism Blending nostalgia with forward-thinking elements, retro-futurism will gain traction in 2025. Think 1980s and 90s aesthetics, bold neon colours, and metallic textures fused with futuristic, clean, and geometric shapes. This juxtaposition of past and future will resonate in both digital and print design. 4. Immersive 3D Design With the advancement of 3D modelling software, 3D design will be more immersive than ever. Brands will use it for creating product mock-ups, promotional materials, and even interactive experiences. Expect to see dynamic 3D illustrations and animations in everything from packaging to website visuals. 5. Variable Fonts Typography will see a revolution in the form of variable fonts, which allow for dynamic adjustments in weight, width, and style. This flexibility will give designers more creative control while also improving the responsiveness of web typography, making it adaptable to different devices and resolutions. 6. Augmented Reality (AR) Integration Augmented reality (AR) will continue to grow, bridging the gap between the physical and digital worlds. Expect more AR-powered marketing materials, like interactive brochures and business cards that come to life when viewed through a smartphone. This is set to add an extra layer of engagement to print media. 7. Personalisation and Hyper-Targeting Personalised design, using data-driven insights, will be key in 2025. Brands will aim to create highly targeted, custom visuals for their audiences, focusing on unique experiences that resonate on an individual level. Expect to see more bespoke designs tailored to specific user segments, from colours to typography and even messaging. 8. Bold, Maximalist Designs While minimalism dominated for years, maximalism is making a comeback. Expect bold patterns, contrasting colours, and elaborate, intricate designs that make a statement. This is particularly impactful in print, where vibrant designs can stand out in promotional materials like posters, brochures, and packaging. 9. Inclusive and Accessible Design As awareness grows around inclusivity, graphic design in 2025 will focus heavily on creating accessible content for everyone. This means paying attention to colour contrasts, readable typography, and ensuring that visuals cater to people with different abilities. Design will also reflect more diverse representation in imagery and messaging. Conclusion The future of graphic design in 2025 will balance creativity, technology, and social responsibility. From sustainable practices to AI-driven creativity and immersive 3D visuals, the industry will evolve to offer more personalised, accessible, and impactful experiences. Whether you’re marketing in print or digital, these trends will help keep your designs fresh and relevant for the new year. |
Branding & Graphic Design Blog: Insights, Ideas & Inspiration from the North EastArchives
May 2025
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