Case Study: Elevating the Brand Identity of Nunthorpe Hall Luxury Retirement & Care Home

The Background:
Nestled in the picturesque old Nunthorpe Village near Middlesbrough, Nunthorpe Hall sets a new standard for retirement and care living. Unlike traditional care homes, Nunthorpe Hall offers a luxurious experience akin to a boutique hotel, housed in a stately-home setting. GMA Healthcare, which owns the hall, has been rated Outstanding by the Care Quality Commission, reflecting its unwavering commitment to exceptional care and hospitality.

The Challenge:
To align its brand identity with its prestigious reputation, Nunthorpe Hall needed marketing materials that encapsulated its high-quality facilities, gourmet dining, and dedication to person-centred care. Since 2015, I’ve had the privilege of collaborating with GMA Healthcare to design and produce an array of materials that embody their ethos of excellence.

The Solution:
Through careful attention to design aesthetics and messaging, I created a suite of materials, including brochures, in-house menus, and a responsive website. These elements were crafted to showcase the unique blend of luxury, care, and comfort that Nunthorpe Hall offers its residents.

• Brochures: The brochures blend stunning photography of the stately premises with elegant typography and soft colour palettes, creating a welcoming and aspirational feel. Key sections highlight the Hall’s amenities, from landscaped gardens to bespoke care services, while a focus on “a place to indulge” communicates the elevated living experience.
• In-House Menus: Dining at Nunthorpe Hall is a culinary delight. The wine list and menu designs reflect the Hall’s commitment to a fine dining style experience, using sophisticated layouts, carefully curated fonts, and high-resolution imagery of the food and wine offerings. These designs mirror the attention to detail found in five-star establishments.
• Website: The website offers an immersive digital experience, reinforcing the Hall’s luxury status. Featuring intuitive navigation, high-quality visuals, and user-focused content such as an interactive regional highlights map, it seamlessly communicates the exceptional care and facilities available.

The Outcome:
These designs not only enhance the Hall’s professional image but also serve as a testament to its dedication to person-centred care. By highlighting the individual preferences and needs of residents - whether through gourmet dining options, beautifully maintained environments, or tailored care services - these materials tell the story of a retirement home that prioritises quality of life above all else.

A Long-Standing Partnership:
After nearly a decade of working alongside GMA Healthcare, I continue to support their evolving design and print needs. Together, we’ve created materials that not only attract potential residents but also resonate deeply with families seeking the best for their loved ones.