From Concept to Catwalk – Branding the Luxury Poolsidewear Label, de Brabant

When 7-time WBFF Pro and renowned stagewear designer Veronique Rees set out to launch a luxury poolsidewear brand, she needed more than just a logo - she needed a brand identity that matched her legacy.

Enter Get Noticed Branding.

As a long-standing client, Veronique trusted me to help shape and bring to life her new vision: de Brabant - a premium label that would extend her competition-wear expertise into the world of high-fashion swimwear.

The Brief

​The goal was to create a high-end sub-brand to sit alongside Veronique’s established label, La Diva Design. While La Diva caters to elite stage competitors, de Brabant would represent glamourous, luxury poolsidewear—bespoke creations made to celebrate confidence, elegance, and achievement.

The challenge?

To craft a brand that felt every bit as premium, personal, and aspirational as the designs themselves.

My Role

This project was a true full-spectrum branding commission. I was involved in every stage of development, including:
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• Logo Design: A clean, modern logotype complemented by the symbolic four-point crown, representing strength, reward, and individuality.
• Visual Identity: The branding reflected timeless elegance, with a minimal yet confident aesthetic tailored to high-fashion audiences.
• Print & Launch Assets: From promotional leaflets and social media graphics to digital screens for London Fashion Week, every element was designed for maximum visual impact.

The Launch

The brand made its debut at London Fashion Week, worn on the runway by models who personified strength, ambition, and beauty. The response? Outstanding. de Brabant made a confident entrance into the fashion world - and I was proud to help make that possible.

Why It Matters

​This wasn’t just about good design. It was about strategic branding that told a story—from a celebrated designer’s roots in competition wear to a powerful new expression of luxury.
And this is what I do at Get Noticed Branding.

I help businesses - whether start-ups or established names - develop bold, distinctive identities that connect, elevate, and perform across every platform.

Ready to Create Something Extraordinary?

If you’re launching a new brand or evolving an existing one, let’s talk.

​Whether you're on the runway or in the boardroom, great design gets you noticed.