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Creating a successful event marketing campaign requires more than a single poster or social media graphic. Every touchpoint should work together to create a consistent and recognisable brand experience. For the Pure Elite Manchester 2026 event, the objective was to develop a coordinated suite of promotional assets that could be deployed across digital, print and event environments while maintaining a strong and unified visual identity. This project forms part of a long-standing creative partnership with Pure Elite. Since 2015, I have created marketing campaigns and promotional materials for four major Pure Elite fitness events every year, supporting the federation across print, digital, social media and event marketing channels. The result is a consistent visual approach that helps strengthen brand recognition, support event promotion and engage athletes, spectators and sponsors throughout the year...
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Branding & Design Blog: From Local Start-Ups to Global Sports BrandsArchives
June 2026
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