Daily Xcellence - Coaching System Design & Leadership Branding
Daily Xcellence, founded by Kevin Craggs - a world-renowned high-performance coach, leadership mentor, and speaker, is a structured coaching system designed to unlock potential in eight key areas of performance.
I supported the brand by creating a suite of professional design assets that brought clarity, consistency, and impact to their programmes. This included presentation decks, pitch materials, social media graphics, published workbooks, and a fully branded website.
A major part of the project involved designing three published books, each averaging over 100 pages. These were substantial projects, requiring carefully structured layouts, strong typography, and a consistent visual style that aligned with the Daily Xcellence identity. The books not only delivered Kevin Craggs’ coaching frameworks in a clear and engaging way but also reinforced the professionalism and credibility of the programme.
By combining bold visuals with clean, structured layouts, the creative work helped position Daily Xcellence as a trusted resource for leadership development and continuous improvement, supporting professionals, athletes, and organisations in achieving measurable results.
www.dailyxcellence.com
I supported the brand by creating a suite of professional design assets that brought clarity, consistency, and impact to their programmes. This included presentation decks, pitch materials, social media graphics, published workbooks, and a fully branded website.
A major part of the project involved designing three published books, each averaging over 100 pages. These were substantial projects, requiring carefully structured layouts, strong typography, and a consistent visual style that aligned with the Daily Xcellence identity. The books not only delivered Kevin Craggs’ coaching frameworks in a clear and engaging way but also reinforced the professionalism and credibility of the programme.
By combining bold visuals with clean, structured layouts, the creative work helped position Daily Xcellence as a trusted resource for leadership development and continuous improvement, supporting professionals, athletes, and organisations in achieving measurable results.
www.dailyxcellence.com
