Holiday Inn Express – Professional Branding & Marketing Design
I was commissioned to deliver high-impact marketing design for Holiday Inn Express Middlesbrough, part of the world-renowned IHG Hotels & Resorts portfolio. Working within the strict visual identity guidelines of this global hospitality giant, I provided creative and compliant brand support that enhanced their guest-facing and corporate communications.
My work included:
This project highlights my ability to seamlessly integrate global brand standards with localised, engaging design assets — creating marketing materials that not only looked the part but also reinforced trust in one of the world’s leading hospitality brands.
My work included:
- Promotional roller banners designed to reflect IHG’s signature “Express” positioning while promoting key guest services and offers.
- A premium hotel flyer, balancing strong visual storytelling with practical guest information and wayfinding.
- Professionally designed business cards, ensuring staff had polished, on-brand touchpoints when meeting partners and guests.
This project highlights my ability to seamlessly integrate global brand standards with localised, engaging design assets — creating marketing materials that not only looked the part but also reinforced trust in one of the world’s leading hospitality brands.
