Neanderthal Gymwear – Bold Fitness Branding with Attitude
Neanderthal Gymwear needed a bold, rugged identity that would connect with serious fitness enthusiasts and stand out in a crowded market. I created a full suite of branded assets, including apparel design (t-shirts, hoodies, gym tops), merchandise such as bottles and gym bags, and in-gym promotional posters. The result is a cohesive lifestyle brand built around the mantra “Live Clean… Train Dirty” — a strong visual identity that looks at home both in the gym and on the street.
Brand identity design for fitness and sports brands
Launching a fitness brand or refreshing an existing one? I can help you create a distinctive visual identity and apply it consistently across sportswear, merchandise and promotional materials. Based in North Yorkshire, I work with businesses across the UK and internationally.
