Neanderthal Gymwear – Bold Fitness Branding with Attitude

Neanderthal Gymwear needed a bold, rugged identity that would connect with serious fitness enthusiasts and stand out in a crowded market. I created a full suite of branded assets, including apparel design (t-shirts, hoodies, gym tops), merchandise such as bottles and gym bags, and in-gym promotional posters. The result is a cohesive lifestyle brand built around the mantra “Live Clean… Train Dirty” — a strong visual identity that looks at home both in the gym and on the street.​