Hello there! I’m Mark. Welcome to the Get Noticed blog.

This month, I’ll be talking about a service that I’m extremely excited about. And the service is… Brochure-style websites! *klaxon sounds and balloons fall from the ceiling*

But what are brochure-style websites, I hear you ask? Well no worries, I’m here to talk you through why they’re the best way to create visually stunning websites that can help get you and your business noticed online.
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Let’s begin, shall we?

With brochure-style websites, there are no limits when it comes to design and layout, which is a far-cry from standard website builders out there.

As a graphic design expert, I absolutely love this feature and you should too. This is because it allows me to create truly unique, bespoke, and beautifully designed websites that will help set your business apart from your competition.
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It ultimately means pixel-perfection with your website, which helps you get noticed online which leads to more eyes on your site, more clicks, and inevitably, more sales.

With my stunning brochure-style websites, I have access to hundreds of free, open-source Google fonts to play with. This means bringing your brand to life in a way that suits your ethos and audience, with memorable and relevant font selections.
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All of this leads to boosted brand consistency and versatility, which is a must-have in today’s ultra-competitive online marketplace.

Unlike many other site-builders out there, I can add in videos of your choice with no limits on the viewing experience. This means full video customisation to suit your requirements, which boosts your user experience and builds trust in your brand.

It’s not all about looking great though, in fact, a study conducted by SmallBizTrends tells us that companies who use video on their sites enjoy a massive 41% more web traffic from search engines than non-users.
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This is a staggering statistic and could be the difference between users choosing your business over another.

As well as video, I can also provide a range of animations on your website design within my brochure-style websites. This means adding another level of graphic design to your online presence which helps you stand out from the crowd in a big way.
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And when it comes to the written word, I’m also able to create repetitive based elements for your site, including blog posts, product collections, news feeds, and much, much more.

Control is everything, and I provide an easy to use content management system which makes updating your website simple and quick. This means you can jump on any required changes instantly, which is not the case for many other site-builders out there.

I also provide a secured network, with an enterprise-level database security system across your entire hosting network.
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This helps prevent hackers from disrupting your website services which is vital for any business operating in any way online.

Backups are hugely important in today’s digital world, but luckily for you I can ensure your website data is always available thanks to the safe and secure backups provided with my brochure-style websites.

As well as this, the system duplicates your website and places it on worldwide services.

This means it can always be reached from the closest server which means quicker speeds and response times for your site.
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And in a world where 53% of consumers won’t wait more than three seconds for a website to load before abandoning it, speed has never been more important.

And finally, with my brochure-style website packages, you can enjoy advanced cloud hosting with an infrastructure that is monitored 24/7.

This feature promises that your site will be live and secured even during the biggest traffic storms. It does this by using the most stable, quickest, and most reliable servers known to man.
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So, you have that added peace of mind around security and your online presence, and you don’t have to worry about a thing other than running your business.

​All of this sound good? Or do you need some more information? Either way, get in touch today!
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I’m happy to answer any and all questions relating to the beautiful, brochure-style websites I provide and website design packages I offer.

Simply drop me an email at [email protected] for more information and let’s get to work on your new website!

Brand plays a vital role everywhere, from the food industry to mobile development applications. Why is brand identity is so important? Let me answer this in brief, brand identity represents the company or organisations perceptions to attract the customers. A brand identity consists of major elements like visuals, product or service name, customer and prospect interactions, and language. Today we are going to discuss elements of brand identity and factors that every business should follow while building their own identity. For example you can take android tablets for design and drawing; we know that android is a brand that offers various products and devices. To know more about brand identity, read the article completely.

What do you mean by brand identity?

Brand identity is the visible elements of a brand, such as colour, design and a logo that identifies and distinguishes the brand in consumers' minds. 

Some of the important factors that matter in brand identity:
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• Choosing the correct name to brand your products or service
• Logo design
• Complementary colours and layout
• Using craft language 

How to build an effective brand identity?

As I said earlier, a brand identity is a collection of elements that create their own brand image. Brand elements are mandatory to build a company’s mission, long term goals, brand value and competitive positions in the market. 

Below are the foundations of any brand identity:

1. Brand name to attract customers
2. Caption or a tagline (if the brand name doesn't say what the business does)
3. Colours and graphic design 
4. A logo
5. Tone of voice
6. Style of typeface 

Start with a brand name: This is the foremost and more important brand element; A brand name forms memories and associations stored in the audiences mind. Here the language is used for better communication and understanding the brand intrinsic. The specific words and brand name allows us to connect with meanings, emotions, events, and association to objects. The common features of any good brand name are:
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1. Easily pronounced and memorable
2. Relates to the target audience
3. Relates to customer expectations and strong positive association with audience.

Don’t assume that it’s an easy task and you should ideally consult experts but please keep in mind that no two companies are alike, and so it’s important to set your expectations and priorities in a specific brief.

Make sure your brand is unique, congruent, and honest: Brand identity is a type of tool that helps to convey a message about a company and its products or service. Many businesses fail to convey the right message, product values, and services to the end user. Always remember that good communication can be achieved by using distinct and recognisable images while creating your brand identity.

These two factors are mandatory and brand identities have the ability to provide a company presentation, and customer prospective. Your brand tells your customers about how different your products are and why customers should try your products or services. You should follow a few rules while creating a brand identity, they are;

• Clearer brand image with a good tagline
• Easier language usage to understand their messages leads to great success
• Should not go for overpromising the services that you offer
• Over confidence may also disconnect the brand identity and sometimes customer may ignore your products
• In worst case scenario, brand identity also undermines the audience trust and damages the company reputations