In this month’s edition of Brand Values, I’ll be helping you get a head start on the January rush. You know the one, where everyone becomes a sportsman to work off all that Christmas merriment! 😅
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So, let’s get warmed up with a couple of sports-based case studies and news in the graphic design world, and finish off today’s workout with some Get Noticed Branding deals that promise to give you some extra pennies for Christmas.

The Client:

Ezee Aim Golf, a new start-up based in Florida offering the next generation of golf training products, used by players around the world. 🏌🏻‍♀️

What They Asked For:

The client, Kevin Craggs (world-famous golf coach and ex pro no less) reached out in need of a brand identity design for Ezee Aim Golf. He also wanted help with product development, website landing and product pre-order pages, social media graphics and merchandise mock-ups. ⛳👌

What I Did:

I got to work and started with the logo which perfectly encapsulated the style and purpose of the brand. Then, I moved onto the merchandise, which came in the form of a cap, golf balls, and two different putting aids. 

Then it was time for website landing page, pre-order form and social media graphics, which needed to attract attention and look the part on all platforms. 🤳🏻
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It’s fair to say that I got a hole in one with this particular project, and the client was extremely happy with the result. (Apologies for the pun, I couldn’t resist). 😂

It’s thirsty work being such a fantastic designer, and I’m sure the same can be said for your business. 😇
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But don’t worry, because I’ve got you covered with a fantastic print offer for these 600ml Vigo bottles, which come with a built-in straw! 🤯

These beauties are high-quality and long-lasting, coming in a BPA free material. They’re also made up of 100% recycled PET materials. Super-durable and even re-usable, you can choose from a range of 10 different colours with Get Noticed Branding. 👌

I can print your logo from 1 to 4 spot colours on your colour of choice, and I’m offering a brilliant offer of 50 bottles for £275 +vat (based on 1 spot colour print, ask for more details if your logo has more than one colour).

This is a perfect Christmas gift for clients, or an event giveaway, so get involved today and reply to this email to get booked in.

50 bottles for £275 +vat - only £5.50 each!

There’s been lots of talk in the graphic design world recently about how creatives can ignite change with sports like basketball, football, and rugby. 
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Take rugby, for example, which has historically been a bit of a man’s world. And while things are definitely improving, the pandemic has affected the sport severely, with interest now suddenly waning. 

DesignStudio have stepped in and in a bid to help change the world of female rugby, are looking to step away from the male comparisons when it comes to promoting the sport. Take a read all about this in Designweek, and let me know your thoughts. 

Another Designweek article that caught my eye is all about basketball, and how underfunded it is in the UK. They’ve spoken to a few experts who’ve said that art courts could be a way to boost interest, and it’s something I find really interesting! 
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It’s hard to deny that they can look great, but will they make a difference?  Check out the below and read about it for yourself.

And finally, the nation’s favourite sport – football. Creative Review have asked a simple question, and one that I find intriguing – can design help football reconnect with fans? 
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In this particular article, they take a look at how design and comms teams are shaping the image of the beautiful game. They also examine the ways in which Premier League teams can learn from those in lower leagues when it comes to kits, logos, and more. It’s a fascinating read, and well worth your time. ​

Back to another case study, next, and an exciting company by the name of Grizzly Wears. 👊

The Client:

Grizzly Wears is a bit closer to home than sunny Florida, in fact, they’re a start-up in my hometown of Guisborough. 😁

They provide a range of ethically sourced outdoor and sportswear from accredited suppliers. All their products are also sustainable, and they push the boundaries by using eco-friendly materials such as bamboo. 🌍
 
What They Asked For:

They came to me in need of a brand identity design in line with their ethos, as well as a label design, and mock-ups for clothing. 🩳

What I Did:

I created them a strong logo, utilising a combination of a bear and man silhouette. 🐻
The client was ecstatic with the end result - a logo that encapsulated what the brand is trying to do, and one that’s also versatile and impactful. 👇

Since stationary is such a necessity for businesses, I’ve pulled a massive saving out of my Santa sack - 20% off selected stationery! 🤯

This deal includes: 
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• Letterheads
• Compliment Slips
• Desk Pads
• Envelopes
• And Pens! 

​But please note, that this offer is only valid until 31st December 2021, so don’t miss out and get your quotation today!

This month I’ll cover a couple of case studies, tell you how to get the best logo for your brand, give an update on paper prices, and get festive with a Christmas offer! 🎅🏻

​Sound good? Let’s jump in…

The Client:

SCC needed a brochure designed as part of a pitch for a very important client. 👨🏻‍💼

What They Asked For:

They needed it to be high-end and capture the attention of the reader effectively, telling their story and selling their product. 🤔

The reader in this case was the UK Department for Transport, and the pitch was for an innovative protection system for trains. Fair to say then - it needed to be the absolute best it could be. 🚆

What I Did:

I got to work! I took the client’s brief and created something incredibly high-end for the proposal. It told a story about the savings associated with the product, why SCC are the best at what they do, and why the UK Department for Transport should use them. 👊

​Let me know what you think!

Has Christmas caught you by surprise 😅? No need to panic - I’ve got you covered with fantastically festive branded Christmas cards and calendars for the new year! 🥳

Best of all, I’m offering a 20% discount on both of these festive items for this month only! 🤯

Just my way of thanking you for your business throughout what has been an incredibly difficult time for everyone. 🤗

You can choose between: 👇
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Christmas Cards - Standard, luxury, and foil all available:

2022 Calendars – I’ve got it all from Tent Cards to Photo calendars, Desk Calendars, Wiro Bound Thumb Cut Calendars, Wiro Bound Drilled Calendars, Pocket Calendars, Wall Planners and Folded Wall Planners. All personalised with your brand logo, images and contact details

Simply place your order before 30th November 2021 and receive 20% off. Offer only available to existing Get Noticed clients. ​

Looking to get the best logo for your brand? Look no further! 👀

Because I’m such a charitable chap, I’ve actually created an e-book covering all you need to know about crafting the perfect logo for your business. 🤓

It encompasses everything y​ou need to know, from the design process to colours, shapes, and lettering, as well as the essential design principles when it comes to logo design. And that’s just the tip of the iceberg! 🧊

Get yourself a free copy of my e-book right here. 👌
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And if you want a professional to do it for you, simply fill in this short design brief to get your new logo design underway.

Time for another case study! This time for a project with a bit more flavour… 😉

The Client:

A local collaboration between Blue Mongoose Group and the Skelton-based Daisy Distillery. 🍸

What They Asked For:

I was approached and tasked with creating a brand identity and bottle label design for their brand new Yellow Mongoose Christmas Mulled Gin. 🎄

A festive beverage but high-end nonetheless, I had to walk a fine line between fun and luxury. 🤔 Oh, and this was their first line of gins, so I had to get it right! 😅

What I Did:

What I do best! I created something that hit the brief and exceeded the client’s expectations. 💪
I utilised a Christmassy colour palette, using a yellow logo for obvious reasons, and offsetting this with a deep green and white for that festive feeling. 🎄

​Take a look below and let me know how I did!

And finally, a quick update on paper prices. Unfortunately, like many industries lately, costs are on the rise, including paper materials within my supply chain. 

This means that all paper contracts increased on Monday 8th November by 15 to 20%.

These increases are unprecedented and are impacting printers globally. It’s largely as a result of the increased costs, and shortages, within the energy sector. I’ve also been made aware that alarmingly, some paper suppliers are implementing force majeure and are cancelling all pre-agreed contact rates, putting even more pressure on an already challenging situation. 

I’m currently working through the impact these increases will have on your print prices, but I wanted to give you early notification that these challenges exist.

Working with some of the biggest global printing businesses in the world, I have the benefit of access to some very robust supply chains. This means that I'm in a fortunate position in that we should not face any raw materials stock shortages.

It is with regret that I am unable to absorb the full impact of these price increases and I have to take the difficult decision to pass on the increase to my clients. I know you’ll understand the fact that if I didn’t, I wouldn’t be able to continue to operate as a sustainable partner for your business.
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Thanks very much for understanding!

This month, we’ll look at some fantastic new case studies, how to get the best out of your website design, and how to make sure your brand identity truly represents your business. I’ll also introduce a brand new promotional product.
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Let’s start with a piece of work carried out for a new housing development in Country Durham...

The site is easy to navigate and also shows off their plots, site plan, and everything else the client required. Dynamic content is a big trend for website design as we move into 2022, so this was incorporated as well other vital elements such as fast page load times, local SEO, and dynamic scrolling.

As with every site I design, the Olive Grove website was super-functional across devices and optimised for mobile, laptops, and tablets. Blog pages were also designed to post latest developments as well as a page on self-build financing. As you can see, the end-result of the project is a beautiful, high-end website design boasting stunning photography and maximum ease of use. ​

Take a look at the Olive Grove site to see it in action for yourself, and to see some more examples of web design from myself, browse the Get Noticed Website Packages today.

Your brand identity is how you present your business to the world. It needs to stick in customer’s minds and explain what it is you’re all about in a visually appealing way.

But in lots of cases, small companies start out with a vague idea of brand identity but are much too focussed on getting their business up and running. This means they rush their branding with little thought or effort, and it’s also why so many business owners come to me in need of a re-think of their brand identity once they’re a little more established! 
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And it’s not just smaller businesses who need this service, take Pringles, for example, who recently simplified their brand image and gave Mr. P. a haircut. ​

This identity is to be used for the magazine, applied to business cards, and even a website holding page. 

As you can see, the brand identity is easily transferred between different mediums, from business cards to the physical print magazine, not to mention the digital world in the form of their brand new holding page.

You can view the Local Life Magazine holding page here, and if you’d like to find out more about the logo design packages I provide, please click here.

I think after the year and a half we’ve had, it’s fair to say that we could all use a drink. 

And it’s not just a pint I’m talking about as we all know how much us Brits love a good brew!

So, all of this makes it a no brainer to use coasters as a promotional item for your business, and what better way to make a coaster stand out than to brand them? Especially when you can do so with illustrations, logos, contact details and photos, all personalised in line with your brand identity. 

Sound good? Take a look at the deets below for all the info you need:

• Size: 90 x 90mm.
• Material: 3mm hardboard base with a printable white top cover.
• Durable and high-gloss finish.
• Heat resistant coating.
• Printed using sublimation (it’s a method of printing that transfers a design into a material or fabric using ink and heat)
• Orders start from just 1 coaster.

So, what are you waiting for? Contact me today to order yours.​