​This project builds on Demi’s newly established brand identity, ensuring consistency across all touchpoints while creating a platform designed for visibility and growth.

​The website was structured to support college recruitment and sponsorship opportunities, with clear navigation, accessible content, and a strong emphasis on storytelling alongside performance.

​With the majority of users viewing content on mobile devices, the site was designed to perform seamlessly across all screen sizes, ensuring Demi’s brand is always presented professionally.

​Beyond statistics and results, the platform allows Demi’s personality, journey, and resilience to come through — creating a deeper connection with coaches, sponsors, and audiences.

​This project demonstrates how a strong athlete brand can be brought to life online, creating a digital presence that supports long-term growth and visibility. Check out Demi's site at www.demirobinsongolf.com

Looking to elevate your athlete or sports brand?

Get in touch to discuss how we can help bring your brand to life online.

From grassroots clubs looking to engage the next generation…
to established venues focused on heritage, reputation and experience…
each audience requires a completely different approach.

​This case study highlights two very different projects - and how the design approach changed to suit each one.

Engaging the Next Generation - MTB Guisborough

For MTB Guisborough, the goal was clear:
We needed something bold, energetic and built for a younger audience that would engage 10–16 year olds and drive sign-ups to their junior programme.

The design needed to:
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• Grab attention instantly
• Feel exciting and accessible
• Appeal to a younger audience without feeling childish
• Work effectively across both print and digital channels

The final outcome was a high-impact poster design supported by promotional video content, designed to capture attention quickly and communicate the offer clearly.

While the MTB project focused on energy and youth engagement, the approach for Saltburn Golf Club required something entirely different. This wasn’t about grabbing attention - it was about reinforcing perception.

Here, the audience is more considered, with expectations around quality, heritage and overall experience.

The objective was to create a premium presentation folder that:
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• Reflects the club’s reputation and history
• Communicates quality and attention to detail
• Enhances first impressions for prospective members and visitors

Unlike fast-moving digital content, this piece was designed to be physically handled - something that reinforces the brand through touch, layout and material quality.

The design focuses on:
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• Clean, elegant typography
• Structured layout and hierarchy
• Carefully selected imagery to showcase the course and facilities

These two projects demonstrate an important principle:

Different audiences require different design solutions.

What works for a youth-focused cycling club won’t work for a heritage golf venue - and vice versa.

Understanding the audience, the objective and the context is what ultimately drives effective design.

This case study explores the development of a personal NIL brand identity for IMG Academy student-athlete Demi Robinson, created to support her journey within competitive golf.
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The brief centred around building a fierce, focused, and performance-led identity, capable of growing alongside Demi’s progression as an athlete while remaining authentic and adaptable across digital, apparel, and future partnerships.

Breaking into the fitness apparel industry isn’t just about producing great clothing - it’s about creating a brand people want to belong to. When Serratus Gymwear approached me to help bring their vision to life, the goal was clear: develop a powerful, modern identity that could stand confidently among established gymwear brands.

From logo creation to apparel mock-ups, digital launch assets and promotional visuals, this project became a perfect showcase of what happens when strategy, creativity and consistency all work together.
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Here’s a look behind the scenes at how the Serratus Gymwear brand was built...

Serratus Gymwear is an emerging UK fitness clothing brand with a focus on clean design, high performance and a premium feel. Their products are aimed at athletes who value simplicity, functionality and strength - both in the gym and in the brands they align with.
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From the beginning, we wanted the identity to embody those same qualities. The brief centred around developing a minimalist, future-ready brand that would work flawlessly across clothing, digital platforms, physical marketing materials and social media.

The logo needed to be bold, readable and versatile. Gymwear often lives or dies through its ability to translate well onto fabric,  especially through embroidery and small-scale printing, so every decision was made with real-world usability in mind.
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The final wordmark uses clean geometry and subtle strength in its letterforms, paired with a supporting “GYMWEAR” lock-up that keeps the brand highly legible in all formats. Its simplicity allows it to sit confidently on both light and dark backgrounds, without losing its impact.

To bring the brand to life, I created a full suite of apparel visuals. These included:
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• White and black performance tees and hoodies​
• Lifestyle photography mock-ups featuring models in modern gym settings
• Flat-lay product shots for clean product presentation

These visuals give Serratus Gymwear a launch-ready toolkit, ideal for social media teasers, website previews and early stage marketing campaigns.

A brand is only as strong as its consistency, so the next stage involved creating key marketing visuals that demonstrated how Serratus would appear in real environments. This included:
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• Magazine-style adverts
• Gym posters and large-format banners
• Business cards
• Stickers

​These assets show how the brand carries its identity into the real world — bold, focused and instantly recognisable.

Before launching the full online store, Serratus Gymwear required a clean and professional Coming Soon page within their Shopify site. Using Shopify’s theme customisation tools, I created a polished holding page that introduces the brand while preparing the platform for future product listings.

The page features:
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• The primary hero imagery from the brand photoshoot
• A centred email signup form to begin building an audience before launch
• Consistent typography and colour palette from the Serratus identity
• A clear, modern layout that fits seamlessly with their planned Shopify storefront

This approach ensures the brand presents itself professionally from day one, even before the full e-commerce setup is complete. Shopify provides a strong foundation for the brand’s future growth, making it the ideal platform for their launch.

The completed design package provides Serratus Gymwear with a strong, cohesive identity they can confidently build on. Every graphic, mock-up and layout aligns with the same clean, minimalist tone, ensuring the brand launches with clarity and professionalism.
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It’s always rewarding to help shape the look and feel of a new brand, and Serratus Gymwear is a perfect example of how powerful creative direction and consistent execution can be. I’m excited to see how the brand grows from here.

If you're launching a new brand or refreshing an existing one, I’d love to help you bring your vision to life. Get in touch to discuss your next design project.

Pure Elite is Europe’s leading fitness and physique federation, hosting world-class events that attract competitors and audiences from around the globe. I’ve had the opportunity to create bold, high-energy design work that captures the excitement of their brand and builds anticipation around their annual shows.

Scope of Work
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Over the years, I’ve worked closely with Pure Elite to produce a wide variety of branded materials, supporting their promotional campaigns and member engagement. Projects have included:

• Event Posters & Promotional Graphics – Striking visuals for competitions such as the UK Championships, European Championships, and World Championships. Designs were rolled out across print, social media, and digital formats to maximise reach and engagement.
• Digital & On-Site Displays – High-impact screen graphics for venues, including themed campaigns like “Fire & Ice” for the End of Year Awards & Ball.
• Membership & Loyalty Collateral – Professionally designed Pro Status cards, adding value to athlete recognition and creating a premium feel for participants.
• Merchandise & Seasonal Design – Unique creative such as the festive Pure Elite Christmas Card, which fused fitness culture with seasonal branding for a fun but on-brand message.
• Sub-Brand Identity – Development of the Pure Elite Angels identity, using metallic finishes and elegant typography to differentiate the initiative while staying consistent with the federation’s parent brand.
• Historic & Legacy Posters – Long-term support designing competition posters, from early shows such as the 2017 and 2019 championships through to the most recent 2025 event campaigns.

MTB Guisborough is a vibrant and passionate mountain biking community based in the North East, and a British Cycling affiliated Community Amateur Sports Club. Known for its challenging trails and inclusive approach to riders of all levels, they approached me with a need for a strong, versatile brand identity that reflected the energy of their sport and their local roots. The goal was to create a design that was instantly recognisable, practical across print and digital formats, and adaptable for use on everything from merchandise to social media.

Scope of Works

The project began with the development of a new logo. The design combines bold typography with a simple but powerful icon that reflects both the local terrain and the MTB lifestyle. The colour palette - red, white, and black was chosen to convey energy, grit, and strength. To put the identity into action, I applied the logo to a range of assets, including:
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• Sports merchandise: water bottles and jerseys designed to give members a sense of pride and belonging.
• Digital graphics: social media-ready designs for promoting events and building community engagement online.
• Website: a clean, practical site to encourage sign-ups, order club kit, and provide useful information for members.
  
• Supporting visuals: scalable artwork for use on posters, banners, and promotional materials, ensuring the brand stays consistent across every platform.

​Each piece was designed with MTB Guisborough’s grassroots spirit in mind — bold, energetic, and built for a tight-knit community of riders.

Summary

The new brand identity for MTB Guisborough has given the club a distinctive, professional look while staying true to its adventurous and down-to-earth ethos. With a toolkit of assets ready for use across merchandise, events, digital platforms, and a dedicated website, the brand helps unite riders under one clear visual identity. It’s a design that not only represents the trails they ride, but also the community they’ve built.

At Get Noticed Branding, I specialise in turning complex information into design that inspires, informs, and delivers results. One recent example is my work with IMG Academy, designing their 2025/2026 Golf Program Overview deck.

The global sales team at IMG Academy needed a presentation that:
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• Clearly explained the Golf Program structure.
• Highlighted training, coaching, and recruitment pathways.
• Maintained strong alignment with IMG’s global brand identity.

I created a clean, structured, and visually engaging design that makes complex data simple and communicates IMG’s unique value to prospective student-athletes and their families.

This short promotional video showcases the final deck in action:

When it comes to marketing, sometimes the simplest approach can have the biggest impact. For Wilson Plumbing & Heating, that meant putting a beautifully designed, informative leaflet directly into the hands of local homeowners.

Wilson Plumbing & Heating approached us to create a marketing piece that reflected their professional service, friendly approach, and wide range of heating and cooling solutions.
We designed a clean, easy-to-read A4 tri-fold leaflet highlighting:
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• Their key services (boilers, air conditioning, servicing, repairs)
• Flexible finance options
• Genuine 5-star customer reviews
• Practical energy-saving tips for the home

Once approved, we arranged the printing of 20,000 high-quality leaflets. These were delivered via Royal Mail to carefully selected postcodes, ensuring they reached homeowners most likely to benefit from Wilson’s services.

The result was a professional, targeted marketing campaign that combined strong design with strategic distribution. Proof that great design isn’t just about looking good — it’s about delivering results.

From Merlot to Mango - we design with flavour. 🍷🥭

That was our guiding mantra for this project with Nunthorpe Hall, a luxury care home where every detail matters. We were asked to design a suite of drinks menus - wine, smoothies, and mocktails - that not only functioned well but truly enhanced the experience for residents and visitors alike.

• Wine Menu: Deep tones, elegant structure — a menu that speaks of sophistication.
• Smoothie Menu: Bursting with colour and vitality — designed to energise.
• Mocktail Menu: Light, creative, and fun — with a visual twist on the traditional.

​Each menu was carefully designed to align with the hall’s premium hospitality and brand ethos.

Looking to bring flavour to your own printed materials? Let’s create something worth savouring.

When 7-time WBFF Pro and renowned stagewear designer Veronique Rees set out to launch a luxury poolsidewear brand, she needed more than just a logo - she needed a brand identity that matched her legacy.

Enter Get Noticed Branding.

As a long-standing client, Veronique trusted me to help shape and bring to life her new vision: de Brabant - a premium label that would extend her competition-wear expertise into the world of high-fashion swimwear.

The Brief

​The goal was to create a high-end sub-brand to sit alongside Veronique’s established label, La Diva Design. While La Diva caters to elite stage competitors, de Brabant would represent glamourous, luxury poolsidewear—bespoke creations made to celebrate confidence, elegance, and achievement.

The challenge?

To craft a brand that felt every bit as premium, personal, and aspirational as the designs themselves.

My Role

This project was a true full-spectrum branding commission. I was involved in every stage of development, including:
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• Logo Design: A clean, modern logotype complemented by the symbolic four-point crown, representing strength, reward, and individuality.
• Visual Identity: The branding reflected timeless elegance, with a minimal yet confident aesthetic tailored to high-fashion audiences.
• Print & Launch Assets: From promotional leaflets and social media graphics to digital screens for London Fashion Week, every element was designed for maximum visual impact.

The Launch

The brand made its debut at London Fashion Week, worn on the runway by models who personified strength, ambition, and beauty. The response? Outstanding. de Brabant made a confident entrance into the fashion world - and I was proud to help make that possible.

Why It Matters

​This wasn’t just about good design. It was about strategic branding that told a story—from a celebrated designer’s roots in competition wear to a powerful new expression of luxury.
And this is what I do at Get Noticed Branding.

I help businesses - whether start-ups or established names - develop bold, distinctive identities that connect, elevate, and perform across every platform.

Ready to Create Something Extraordinary?

If you’re launching a new brand or evolving an existing one, let’s talk.

​Whether you're on the runway or in the boardroom, great design gets you noticed.