Pure Elite is Europe’s leading fitness and physique federation, hosting world-class events that attract competitors and audiences from around the globe. I’ve had the opportunity to create bold, high-energy design work that captures the excitement of their brand and builds anticipation around their annual shows.

Scope of Work
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Over the years, I’ve worked closely with Pure Elite to produce a wide variety of branded materials, supporting their promotional campaigns and member engagement. Projects have included:

• Event Posters & Promotional Graphics – Striking visuals for competitions such as the UK Championships, European Championships, and World Championships. Designs were rolled out across print, social media, and digital formats to maximise reach and engagement.
• Digital & On-Site Displays – High-impact screen graphics for venues, including themed campaigns like “Fire & Ice” for the End of Year Awards & Ball.
• Membership & Loyalty Collateral – Professionally designed Pro Status cards, adding value to athlete recognition and creating a premium feel for participants.
• Merchandise & Seasonal Design – Unique creative such as the festive Pure Elite Christmas Card, which fused fitness culture with seasonal branding for a fun but on-brand message.
• Sub-Brand Identity – Development of the Pure Elite Angels identity, using metallic finishes and elegant typography to differentiate the initiative while staying consistent with the federation’s parent brand.
• Historic & Legacy Posters – Long-term support designing competition posters, from early shows such as the 2017 and 2019 championships through to the most recent 2025 event campaigns.

MTB Guisborough is a vibrant and passionate mountain biking community based in the North East, and a British Cycling affiliated Community Amateur Sports Club. Known for its challenging trails and inclusive approach to riders of all levels, they approached me with a need for a strong, versatile brand identity that reflected the energy of their sport and their local roots. The goal was to create a design that was instantly recognisable, practical across print and digital formats, and adaptable for use on everything from merchandise to social media.

Scope of Works

The project began with the development of a new logo. The design combines bold typography with a simple but powerful icon that reflects both the local terrain and the MTB lifestyle. The colour palette - red, white, and black was chosen to convey energy, grit, and strength. To put the identity into action, I applied the logo to a range of assets, including:
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• Sports merchandise: water bottles and jerseys designed to give members a sense of pride and belonging.
• Digital graphics: social media-ready designs for promoting events and building community engagement online.
• Website: a clean, practical site to encourage sign-ups, order club kit, and provide useful information for members.
  
• Supporting visuals: scalable artwork for use on posters, banners, and promotional materials, ensuring the brand stays consistent across every platform.

​Each piece was designed with MTB Guisborough’s grassroots spirit in mind — bold, energetic, and built for a tight-knit community of riders.

Summary

The new brand identity for MTB Guisborough has given the club a distinctive, professional look while staying true to its adventurous and down-to-earth ethos. With a toolkit of assets ready for use across merchandise, events, digital platforms, and a dedicated website, the brand helps unite riders under one clear visual identity. It’s a design that not only represents the trails they ride, but also the community they’ve built.

At Get Noticed Branding, I specialise in turning complex information into design that inspires, informs, and delivers results. One recent example is my work with IMG Academy, designing their 2025/2026 Golf Program Overview deck.

The global sales team at IMG Academy needed a presentation that:
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• Clearly explained the Golf Program structure.
• Highlighted training, coaching, and recruitment pathways.
• Maintained strong alignment with IMG’s global brand identity.

I created a clean, structured, and visually engaging design that makes complex data simple and communicates IMG’s unique value to prospective student-athletes and their families.

This short promotional video showcases the final deck in action:

When it comes to marketing, sometimes the simplest approach can have the biggest impact. For Wilson Plumbing & Heating, that meant putting a beautifully designed, informative leaflet directly into the hands of local homeowners.

Wilson Plumbing & Heating approached us to create a marketing piece that reflected their professional service, friendly approach, and wide range of heating and cooling solutions.
We designed a clean, easy-to-read A4 tri-fold leaflet highlighting:
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• Their key services (boilers, air conditioning, servicing, repairs)
• Flexible finance options
• Genuine 5-star customer reviews
• Practical energy-saving tips for the home

Once approved, we arranged the printing of 20,000 high-quality leaflets. These were delivered via Royal Mail to carefully selected postcodes, ensuring they reached homeowners most likely to benefit from Wilson’s services.

The result was a professional, targeted marketing campaign that combined strong design with strategic distribution. Proof that great design isn’t just about looking good — it’s about delivering results.

From Merlot to Mango - we design with flavour. 🍷🥭

That was our guiding mantra for this project with Nunthorpe Hall, a luxury care home where every detail matters. We were asked to design a suite of drinks menus - wine, smoothies, and mocktails - that not only functioned well but truly enhanced the experience for residents and visitors alike.

• Wine Menu: Deep tones, elegant structure — a menu that speaks of sophistication.
• Smoothie Menu: Bursting with colour and vitality — designed to energise.
• Mocktail Menu: Light, creative, and fun — with a visual twist on the traditional.

​Each menu was carefully designed to align with the hall’s premium hospitality and brand ethos.

Looking to bring flavour to your own printed materials? Let’s create something worth savouring.

When 7-time WBFF Pro and renowned stagewear designer Veronique Rees set out to launch a luxury poolsidewear brand, she needed more than just a logo - she needed a brand identity that matched her legacy.

Enter Get Noticed Branding.

As a long-standing client, Veronique trusted me to help shape and bring to life her new vision: de Brabant - a premium label that would extend her competition-wear expertise into the world of high-fashion swimwear.

The Brief

​The goal was to create a high-end sub-brand to sit alongside Veronique’s established label, La Diva Design. While La Diva caters to elite stage competitors, de Brabant would represent glamourous, luxury poolsidewear—bespoke creations made to celebrate confidence, elegance, and achievement.

The challenge?

To craft a brand that felt every bit as premium, personal, and aspirational as the designs themselves.

My Role

This project was a true full-spectrum branding commission. I was involved in every stage of development, including:
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• Logo Design: A clean, modern logotype complemented by the symbolic four-point crown, representing strength, reward, and individuality.
• Visual Identity: The branding reflected timeless elegance, with a minimal yet confident aesthetic tailored to high-fashion audiences.
• Print & Launch Assets: From promotional leaflets and social media graphics to digital screens for London Fashion Week, every element was designed for maximum visual impact.

The Launch

The brand made its debut at London Fashion Week, worn on the runway by models who personified strength, ambition, and beauty. The response? Outstanding. de Brabant made a confident entrance into the fashion world - and I was proud to help make that possible.

Why It Matters

​This wasn’t just about good design. It was about strategic branding that told a story—from a celebrated designer’s roots in competition wear to a powerful new expression of luxury.
And this is what I do at Get Noticed Branding.

I help businesses - whether start-ups or established names - develop bold, distinctive identities that connect, elevate, and perform across every platform.

Ready to Create Something Extraordinary?

If you’re launching a new brand or evolving an existing one, let’s talk.

​Whether you're on the runway or in the boardroom, great design gets you noticed.

In design, small changes can make a big impact. That’s exactly what I aim to achieve when clients come to me with logos that no longer reflect their brand’s direction, values, or professionalism.

This short video showcases a series of before-and-after logo transformations for real businesses.

The Common Challenges:

• Outdated typography
• Poor scalability
• Weak iconography
• Inconsistent layout or alignment

My Design Goals:

• Simplify and modernise
• Improve legibility and impact
• Build trust at first glance

The result? Logos that now feel professional, confident, and ready for any platform — from websites and business cards to signage and social media.

👉 If your current logo no longer represents your business, get in touch.

I’d love to help you shape a brand identity you’re proud of.

Your logo is often the first impression people have of your business. But is it working hard enough for you?

At Get Noticed Branding, we design logos that are more than just visually appealing — they're built with purpose. Whether you're a start-up in need of a full brand identity or an established business looking for a refresh, we create bold, professional logos that tell your story and make a lasting impact.

With 23 years of commercial design experience, we’ve helped everyone from independent business owners to healthcare providers and educational institutions stand out with confidence.
🎥 Watch our latest video below to see how we bring your vision to life.

Ready to get noticed? Let’s talk today →

f you’ve ever wondered whether branding and marketing are the same thing, you’re not alone. Many businesses use the terms interchangeably, but they serve distinct yet complementary roles in business growth. Understanding the difference between the two can help you build a stronger, more effective strategy for your business.

What is Branding?
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​Branding is the foundation of your business’s identity. It’s how you define who you are, what you stand for, and how people perceive you.

✅  Branding includes:

• Your logo, colors, and visual identity
• Your brand voice and messaging
• Your values, mission, and story
• The emotions and experiences people associate with your business

Think of branding as who you are as a business. It’s what makes you instantly recognizable and creates a lasting impression in the minds of your customers.

💡 Example: If you see a bitten apple, you instantly think of Apple. That’s strong branding at work!

What is Marketing?

​Marketing is the tactical approach you use to promote your brand and attract customers. It’s about communicating your message to the right audience and driving sales.

✅  Marketing includes:

• Advertising (digital ads, print, TV)
• Social media and content marketing
• SEO and email campaigns
• Promotions, discounts, and special offers

​Marketing is how you get the word out and convince people to engage with your business. It’s an ongoing effort that requires adaptation to trends, platforms, and consumer behavior.

💡 Example: If Apple launches an ad campaign showcasing the latest iPhone’s features, that’s marketing in action.

The Key Difference
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• Branding is who you are.
• Marketing is how you promote yourself.

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Branding comes first—it’s the 'why' behind your business, while marketing is the 'how' you connect with customers. A business with great marketing but weak branding may attract attention, but it won’t build long-term loyalty. On the other hand, strong branding ensures that every marketing effort feels consistent and meaningful.

Why It Matters

Many businesses focus heavily on marketing but neglect their branding. The result? Inconsistent messaging, forgettable visuals, and a struggle to stand out in a crowded market.

🔹 Without strong branding, marketing campaigns may bring short-term results but won’t build lasting recognition or trust.
🔹 Without effective marketing, even the best brand will struggle to reach its audience.
The most successful businesses use branding and marketing together—branding creates an emotional connection, while marketing drives action.

Final Thoughts

If you’re investing in marketing without a clear brand identity, you might be wasting time and money. Before launching your next campaign, ask yourself:

✅  Does my brand have a clear personality and message?
✅  Are my visuals and messaging consistent across all platforms?
✅  Does my marketing reflect my brand’s values and tone?

If not, it might be time to refine your branding. Need help creating a strong brand that makes an impact? Let’s chat!