In design, small changes can make a big impact. That’s exactly what I aim to achieve when clients come to me with logos that no longer reflect their brand’s direction, values, or professionalism.

This short video showcases a series of before-and-after logo transformations for real businesses.

The Common Challenges:

• Outdated typography
• Poor scalability
• Weak iconography
• Inconsistent layout or alignment

My Design Goals:

• Simplify and modernise
• Improve legibility and impact
• Build trust at first glance

The result? Logos that now feel professional, confident, and ready for any platform — from websites and business cards to signage and social media.

👉 If your current logo no longer represents your business, get in touch.

I’d love to help you shape a brand identity you’re proud of.

Your logo is often the first impression people have of your business. But is it working hard enough for you?

At Get Noticed Branding, we design logos that are more than just visually appealing — they're built with purpose. Whether you're a start-up in need of a full brand identity or an established business looking for a refresh, we create bold, professional logos that tell your story and make a lasting impact.

With 23 years of commercial design experience, we’ve helped everyone from independent business owners to healthcare providers and educational institutions stand out with confidence.
🎥 Watch our latest video below to see how we bring your vision to life.

Ready to get noticed? Let’s talk today →

f you’ve ever wondered whether branding and marketing are the same thing, you’re not alone. Many businesses use the terms interchangeably, but they serve distinct yet complementary roles in business growth. Understanding the difference between the two can help you build a stronger, more effective strategy for your business.

What is Branding?
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​Branding is the foundation of your business’s identity. It’s how you define who you are, what you stand for, and how people perceive you.

✅  Branding includes:

• Your logo, colors, and visual identity
• Your brand voice and messaging
• Your values, mission, and story
• The emotions and experiences people associate with your business

Think of branding as who you are as a business. It’s what makes you instantly recognizable and creates a lasting impression in the minds of your customers.

💡 Example: If you see a bitten apple, you instantly think of Apple. That’s strong branding at work!

What is Marketing?

​Marketing is the tactical approach you use to promote your brand and attract customers. It’s about communicating your message to the right audience and driving sales.

✅  Marketing includes:

• Advertising (digital ads, print, TV)
• Social media and content marketing
• SEO and email campaigns
• Promotions, discounts, and special offers

​Marketing is how you get the word out and convince people to engage with your business. It’s an ongoing effort that requires adaptation to trends, platforms, and consumer behavior.

💡 Example: If Apple launches an ad campaign showcasing the latest iPhone’s features, that’s marketing in action.

The Key Difference
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• Branding is who you are.
• Marketing is how you promote yourself.

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Branding comes first—it’s the 'why' behind your business, while marketing is the 'how' you connect with customers. A business with great marketing but weak branding may attract attention, but it won’t build long-term loyalty. On the other hand, strong branding ensures that every marketing effort feels consistent and meaningful.

Why It Matters

Many businesses focus heavily on marketing but neglect their branding. The result? Inconsistent messaging, forgettable visuals, and a struggle to stand out in a crowded market.

🔹 Without strong branding, marketing campaigns may bring short-term results but won’t build lasting recognition or trust.
🔹 Without effective marketing, even the best brand will struggle to reach its audience.
The most successful businesses use branding and marketing together—branding creates an emotional connection, while marketing drives action.

Final Thoughts

If you’re investing in marketing without a clear brand identity, you might be wasting time and money. Before launching your next campaign, ask yourself:

✅  Does my brand have a clear personality and message?
✅  Are my visuals and messaging consistent across all platforms?
✅  Does my marketing reflect my brand’s values and tone?

If not, it might be time to refine your branding. Need help creating a strong brand that makes an impact? Let’s chat!

The Background:
Nestled in the picturesque old Nunthorpe Village near Middlesbrough, Nunthorpe Hall sets a new standard for retirement and care living. Unlike traditional care homes, Nunthorpe Hall offers a luxurious experience akin to a boutique hotel, housed in a stately-home setting. GMA Healthcare, which owns the hall, has been rated Outstanding by the Care Quality Commission, reflecting its unwavering commitment to exceptional care and hospitality.

The Challenge:
To align its brand identity with its prestigious reputation, Nunthorpe Hall needed marketing materials that encapsulated its high-quality facilities, gourmet dining, and dedication to person-centred care. Since 2015, I’ve had the privilege of collaborating with GMA Healthcare to design and produce an array of materials that embody their ethos of excellence.

The Solution:
Through careful attention to design aesthetics and messaging, I created a suite of materials, including brochures, in-house menus, and a responsive website. These elements were crafted to showcase the unique blend of luxury, care, and comfort that Nunthorpe Hall offers its residents.

• Brochures: The brochures blend stunning photography of the stately premises with elegant typography and soft colour palettes, creating a welcoming and aspirational feel. Key sections highlight the Hall’s amenities, from landscaped gardens to bespoke care services, while a focus on “a place to indulge” communicates the elevated living experience.
• In-House Menus: Dining at Nunthorpe Hall is a culinary delight. The wine list and menu designs reflect the Hall’s commitment to a fine dining style experience, using sophisticated layouts, carefully curated fonts, and high-resolution imagery of the food and wine offerings. These designs mirror the attention to detail found in five-star establishments.
• Website: The website offers an immersive digital experience, reinforcing the Hall’s luxury status. Featuring intuitive navigation, high-quality visuals, and user-focused content such as an interactive regional highlights map, it seamlessly communicates the exceptional care and facilities available.

The Outcome:
These designs not only enhance the Hall’s professional image but also serve as a testament to its dedication to person-centred care. By highlighting the individual preferences and needs of residents - whether through gourmet dining options, beautifully maintained environments, or tailored care services - these materials tell the story of a retirement home that prioritises quality of life above all else.

A Long-Standing Partnership:
After nearly a decade of working alongside GMA Healthcare, I continue to support their evolving design and print needs. Together, we’ve created materials that not only attract potential residents but also resonate deeply with families seeking the best for their loved ones.

Did you know that the colours in your brand play a significant role in shaping how people perceive your business?

Colour psychology is a powerful tool in design, influencing emotions, behaviours, and decision-making. Here’s how understanding colour can elevate your branding:

Colours Evoke Emotions
Each colour triggers specific feelings and associations. For example:

• Red: Passion, energy, and urgency - perfect for grabbing attention.
• Blue: Trust, calmness, and professionalism - ideal for building confidence in your audience.
• Yellow: Optimism and creativity - great for conveying positivity and warmth.

I'm delighted to share the story behind a meaningful project: Designing a new brand identity for The Worship Centre in Lingdale, North Yorkshire.

The Worship Centre, originally a Working Men’s Club, has been transformed into a vibrant hub for worship, prayer, and community outreach. As a non-denominational charity with a mission to bring revival to the region, they needed a logo that reflected their faith and welcoming spirit.