CASE STUDY: HOLLYHOCKS COFFEE & CUISINE

Welcome to the Get Noticed Branding blog! Today, I’ll delve into a project I recently carried out for a local business. I’ll discuss the client, what they needed, and what I did to bring their brand identity to life.

Let’s dive straight in with an overview of the client.
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The client:

Hollyhocks Coffee & Cuisine is a new, high-end coffee shop and restaurant located in the heart of Guisborough, Cleveland Gate Retail Park.

Their goal is to serve excellent food and drink in a place locals love to visit, bringing the people of Guisborough together in a warm, luxurious environment.

What they asked for:

Hollyhocks required a brand identity from scratch, including everything from a logo to a new website, posters, menus, and more.

In total, they asked for the following to be designed:

• Brand identity design (including a logo)
• Website design (with on-site copy and SEO work carried out)
• Social media graphics
• Banner design
• Poster design
• Loyalty cards
• Stickers and labels
• Forecourt stands
• Menus
• Takeaway cups.

As well as a few other bits and bobs.

There was a tight deadline for this one with everything needed in time for their big opening on 3rd December, so I had a real job on my hands.

What I did:
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I got cracking! The first thing I did, like for any start-up business, was focus on the brand identity. This started with a striking logo design to reflect the ethos of the business. The establishment is a high-end place to meet, eat, and drink, and required a colour scheme and set of fonts that matched these values.

As you can see, I chose a blue, green, and orange colour scheme with calligraphical style for the name on the logo, and block grey lettering for the supplementary text. This contrast between fonts and colouring matches the modern, luxurious aspects of brief perfectly, and the client was ecstatic with the result.

The website design.

Next came the website design, with Hollyhocks choosing my starter website design package, which includes:
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• Four landing pages
• SEO metadata
• Domain name
• Email
• 12 months hosting
• A comprehensive content management system
• Annual SSL certificate
• And ongoing support

​I crafted the design for each page using the new brand identity as a basis, and as usual, I collaborated with James at Writeo Creative who provided the on-site copy and SEO work.

As ever, we turned around the website with time to spare, and the client was very pleased with the result. The website is up and running and as is the case with all websites I design, it’s responsive and packed full of features including mobile optimisation, on and off-site SEO, and more.

Take a look at the Hollyhocks website here.

​Alongside the website, I also created some Instagram and Facebook templates in Canva that allow the client to post their content in the same style each time ensuring brand consistency and professionalism.

The physical items.

​Next came the physical promotional materials, which included everything from banners and menus to posters, loyalty cards and stickers.

As with all aspects of work I carried out for Hollyhocks, the branding was consistent across all products and easily transferred from item to item.

It’s always nice to see things you create in the real world as well as the digital, and this was a great opportunity to showcase my abilities when it comes to design and print work.

​You can also see how well the branding was applied on each product. This was a key part of the brief as it all needed to be consistent from the website to the physical promotional items.

Overall, this was a fantastic project that I thoroughly enjoyed working on.

It was a chance to showcase lots of different aspects of my business, from brand identity design to website design, as well as SEO work and design and print services, and everything came together perfectly.
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Let’s work together!

I have a range of website design packages available for clients of all sizes, and I can help you bring your business to life with a fantastic, super-functional and responsive website design, with all SEO and copywriting work included.

Take a look at the Get Noticed Branding website design packages here.

Get in touch.

From brochures to flyers, posters and large format, even packaging and promotional videos, I’m here to create fantastic branding that gets your brand noticed. I can handle everything you need for a successful brand identity, whether you’re starting from scratch, looking for a refresh, or need bespoke promotional items with quick turnarounds.
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So what are you waiting for? Get in touch today by emailing [email protected].