I love working with local organisations, so when Darlington Building Society came knocking, I was excited to say the least.

What they asked for:

A range of editable poster templates for internal staff communications.

What I did:

I decided to use Canva for this one, so staff with minimal graphic design experience could easily edit and make changes. 

Created in line with DBS’ strict brand guidelines, each poster hit the mark of the brief, and featured editable elements from QR codes to text, as well as photographs. 

Take a look at the finished products yourself....

This is a great example of Canva shining, but remember that this is with the steady hand of a professional graphic designer at the helm, and the results of doing it yourself won’t quite be to this standard.
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To make the most of my experience and knowledge as a graphic designer, be it logo design, poster design and print, or anything else at all in my vast list of services, get in touch today.

In an increasingly digital landscape, it’s easy to forget how important the real world is when it comes to marketing. 

So, I’ve decided to put together a top 5 advantages of posters in your marketing mix...

1. Affordability

Much cheaper than digital marketing, TV, or radio, posters are an affordable way of getting your brand out to a massive audience without breaking the bank.

2. Make a local impact

For those whose audience is more local than global, a poster is a fantastic way of spreading the word to a huge number of relevant customers. 

3. Trust

Recent studies have found that physical marketing increases trust in your brand in the eyes of your customers. With all the fake news going around social media and even the legacy news channels, it’s not hard to see why!

4. Emotional response

A well-designed poster can influence the buying habits of customers on a subconscious level, arousing empathy and emotion to match the end-goal of your marketing efforts.

5. Flexibility

When designing a poster, especially with the help of an expert graphic designer, the possibilities are endless when it comes to design, the message you want to get across, and the audience you want to hit. 

Get in touch today to see how I can help with your next poster campaign.

Client: 

Anca-Nicole Ward is a 6x World Champion Bikini Pro and Wellness Coach, where she uses her knowledge and experience to help others achieve their goals.

​What they asked for:

Due to my experience designing for the fitness industry, Anca naturally approached me when she needed a logo and brand identity designing. 

Primarily, the logo needed to reflect her professionalism as well as the personable and hands-on approach she uses in her one-to-one sessions. 
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It also had to be versatile enough for all marketing materials, and it needed to appeal to a female audience. It also needed to include Anca’s personal colour scheme.

What I did:

Adhering to Anca’s specific colour palette preference, I created a versatile logo that hit the brief on all fronts. 

Combining a hand-traced silhouette of Anca alongside a handwritten typeface to for that personal feel, the final outcome was perfect, and the client couldn’t be happier.