 Did you know that the colours in your brand play a significant role in shaping how people perceive your business? Colour psychology is a powerful tool in design, influencing emotions, behaviours, and decision-making. Here’s how understanding colour can elevate your branding: Colours Evoke Emotions Each colour triggers specific feelings and associations. For example:
 Colours Communicate Your Values
The palette you choose speaks volumes about your brand’s personality. A luxury brand might lean on elegant black or gold tones, while a company focused on sustainability might opt for earthy greens. Colours Influence Buying Decisions Research shows that colour increases brand recognition by up to 80%. The right palette can make your brand more memorable and encourage potential customers to take action. Colours Create Consistency A cohesive colour scheme across your logo, marketing materials, and website builds trust and professionalism. It reinforces your identity, making your brand instantly recognisable. Need Help with Your Brand Colours? At Get Noticed Branding, I specialise in creating visually striking designs that align with your brand’s mission and values. Whether you’re refreshing your identity or starting from scratch, I’ll help you pick the perfect palette to connect with your audience.
0 Comments
 I'm delighted to share the story behind a meaningful project: Designing a new brand identity for The Worship Centre in Lingdale, North Yorkshire. The Worship Centre, originally a Working Men’s Club, has been transformed into a vibrant hub for worship, prayer, and community outreach. As a non-denominational charity with a mission to bring revival to the region, they needed a logo that reflected their faith and welcoming spirit.  The Creative Process After the initial briefing, I developed three unique concepts, each thoughtfully designed to reflect key aspects of The Worship Centre’s mission and preferred colour palette:   
After gathering feedback, I combined the client’s favourite elements to craft a logo that truly resonated with their vision. The Final Design The chosen logo features a harmonious blend of faith-inspired imagery with clean, modern typography. The colour palette draws on warm, earthy tones to evoke a sense of hope and renewal.  The Outcome
The new logo captures The Worship Centre’s essence and mission beautifully, serving as a beacon for their congregation and the wider community. It represents a future filled with faith, connection, and growth. I'm honoured to support The Worship Centre in their inspiring work and look forward to seeing the centre thrive in the years to come.  As 2025 approaches, the world of graphic design is set to see some exciting trends that blend technology with creativity, all while focusing on sustainability and user experience. Here are the top trends to watch out for in the coming year:
1. Eco-Friendly Design & Sustainability Sustainability will continue to be at the forefront of design choices, particularly in print. Brands and designers are expected to adopt eco-friendly materials, such as recycled paper, and minimise waste by using sustainable printing techniques. Digital design will also reflect this movement, with green-themed visuals and minimalist aesthetics becoming more common. 2. AI-Assisted Design AI is no longer just a buzzword; it's becoming a practical tool for designers. AI-assisted tools will play a significant role in 2025, helping designers automate repetitive tasks while enhancing creativity. These tools will assist in everything from layout suggestions to colour palette recommendations, giving designers more time to focus on conceptual work. 3. Retro-Futurism Blending nostalgia with forward-thinking elements, retro-futurism will gain traction in 2025. Think 1980s and 90s aesthetics, bold neon colours, and metallic textures fused with futuristic, clean, and geometric shapes. This juxtaposition of past and future will resonate in both digital and print design. 4. Immersive 3D Design With the advancement of 3D modelling software, 3D design will be more immersive than ever. Brands will use it for creating product mock-ups, promotional materials, and even interactive experiences. Expect to see dynamic 3D illustrations and animations in everything from packaging to website visuals. 5. Variable Fonts Typography will see a revolution in the form of variable fonts, which allow for dynamic adjustments in weight, width, and style. This flexibility will give designers more creative control while also improving the responsiveness of web typography, making it adaptable to different devices and resolutions. 6. Augmented Reality (AR) Integration Augmented reality (AR) will continue to grow, bridging the gap between the physical and digital worlds. Expect more AR-powered marketing materials, like interactive brochures and business cards that come to life when viewed through a smartphone. This is set to add an extra layer of engagement to print media. 7. Personalisation and Hyper-Targeting Personalised design, using data-driven insights, will be key in 2025. Brands will aim to create highly targeted, custom visuals for their audiences, focusing on unique experiences that resonate on an individual level. Expect to see more bespoke designs tailored to specific user segments, from colours to typography and even messaging. 8. Bold, Maximalist Designs While minimalism dominated for years, maximalism is making a comeback. Expect bold patterns, contrasting colours, and elaborate, intricate designs that make a statement. This is particularly impactful in print, where vibrant designs can stand out in promotional materials like posters, brochures, and packaging. 9. Inclusive and Accessible Design As awareness grows around inclusivity, graphic design in 2025 will focus heavily on creating accessible content for everyone. This means paying attention to colour contrasts, readable typography, and ensuring that visuals cater to people with different abilities. Design will also reflect more diverse representation in imagery and messaging. Conclusion The future of graphic design in 2025 will balance creativity, technology, and social responsibility. From sustainable practices to AI-driven creativity and immersive 3D visuals, the industry will evolve to offer more personalised, accessible, and impactful experiences. Whether you’re marketing in print or digital, these trends will help keep your designs fresh and relevant for the new year.  We loved designing this vibrant and engaging A0 poster for Rosedene Nurseries! 🌟 Featuring a custom map highlighting their 10 nursery locations, warm branding elements, and key highlights of their top-quality childcare, this design was tailored to captivate visitors at North Tees Hospital.
🔍 Key Features: ✅ A visually appealing map in a sketched, friendly style. ✅ Showcase of Rosedene's values: Curiosity Approach, Forest School Program, and more! ✅ Easy-to-read, family-friendly layout aligned with Rosedene's branding. Explore their nurseries and begin your child's journey with outstanding care! 🌈 📍 Visit: www.rosedenenurseries.co.uk  🚀 Showcasing Innovation at Its Best! Delighted to share my recent designs for Marshall & McCourt Renewable Energy Specialists! 🌍✨ 🔸 Exhibition Stand Design: A bold and engaging pop-up stand paired with a sleek roller banner to captivate visitors and showcase sustainable energy solutions like solar PV, heat pumps, and battery storage. 🔸 Tri-Fold Leaflet Design: Informative and visually striking, highlighting key services and incentives like the Boiler Upgrade Scheme to help homeowners and developers embrace renewable energy. 🎨 Combining impactful visuals, brand consistency, and clear messaging, these designs are tailored to help Marshall & McCourt shine at events and beyond. 💡 Let me know your thoughts!  Welcome to the Get Noticed Branding blog! Today, I’ll delve into a project I recently carried out for a local business. I’ll discuss the client, what they needed, and what I did to bring their brand identity to life. Let’s dive straight in with an overview of the client. The client: Hollyhocks Coffee & Cuisine is a new, high-end coffee shop and restaurant located in the heart of Guisborough, Cleveland Gate Retail Park. Their goal is to serve excellent food and drink in a place locals love to visit, bringing the people of Guisborough together in a warm, luxurious environment. What they asked for: Hollyhocks required a brand identity from scratch, including everything from a logo to a new website, posters, menus, and more. In total, they asked for the following to be designed:
As well as a few other bits and bobs. There was a tight deadline for this one with everything needed in time for their big opening on 3rd December, so I had a real job on my hands. What I did: I got cracking! The first thing I did, like for any start-up business, was focus on the brand identity. This started with a striking logo design to reflect the ethos of the business. The establishment is a high-end place to meet, eat, and drink, and required a colour scheme and set of fonts that matched these values.  As you can see, I chose a blue, green, and orange colour scheme with calligraphical style for the name on the logo, and block grey lettering for the supplementary text. This contrast between fonts and colouring matches the modern, luxurious aspects of brief perfectly, and the client was ecstatic with the result. The website design. Next came the website design, with Hollyhocks choosing my starter website design package, which includes:
I crafted the design for each page using the new brand identity as a basis, and as usual, I collaborated with James at Writeo Creative who provided the on-site copy and SEO work.  As ever, we turned around the website with time to spare, and the client was very pleased with the result. The website is up and running and as is the case with all websites I design, it’s responsive and packed full of features including mobile optimisation, on and off-site SEO, and more. Take a look at the Hollyhocks website here. Alongside the website, I also created some Instagram and Facebook templates in Canva that allow the client to post their content in the same style each time ensuring brand consistency and professionalism.  The physical items. Next came the physical promotional materials, which included everything from banners and menus to posters, loyalty cards and stickers.     As with all aspects of work I carried out for Hollyhocks, the branding was consistent across all products and easily transferred from item to item.   It’s always nice to see things you create in the real world as well as the digital, and this was a great opportunity to showcase my abilities when it comes to design and print work. You can also see how well the branding was applied on each product. This was a key part of the brief as it all needed to be consistent from the website to the physical promotional items.  Overall, this was a fantastic project that I thoroughly enjoyed working on.
It was a chance to showcase lots of different aspects of my business, from brand identity design to website design, as well as SEO work and design and print services, and everything came together perfectly. Let’s work together! I have a range of website design packages available for clients of all sizes, and I can help you bring your business to life with a fantastic, super-functional and responsive website design, with all SEO and copywriting work included. Take a look at the Get Noticed Branding website design packages here. Get in touch. From brochures to flyers, posters and large format, even packaging and promotional videos, I’m here to create fantastic branding that gets your brand noticed. I can handle everything you need for a successful brand identity, whether you’re starting from scratch, looking for a refresh, or need bespoke promotional items with quick turnarounds. So what are you waiting for? Get in touch today by emailing [email protected]. I love working with local organisations, so when Darlington Building Society came knocking, I was excited to say the least. What they asked for: A range of editable poster templates for internal staff communications. What I did: I decided to use Canva for this one, so staff with minimal graphic design experience could easily edit and make changes. Created in line with DBS’ strict brand guidelines, each poster hit the mark of the brief, and featured editable elements from QR codes to text, as well as photographs. Take a look at the finished products yourself....   This is a great example of Canva shining, but remember that this is with the steady hand of a professional graphic designer at the helm, and the results of doing it yourself won’t quite be to this standard.
To make the most of my experience and knowledge as a graphic designer, be it logo design, poster design and print, or anything else at all in my vast list of services, get in touch today.  In an increasingly digital landscape, it’s easy to forget how important the real world is when it comes to marketing.
So, I’ve decided to put together a top 5 advantages of posters in your marketing mix... 1. Affordability Much cheaper than digital marketing, TV, or radio, posters are an affordable way of getting your brand out to a massive audience without breaking the bank. 2. Make a local impact For those whose audience is more local than global, a poster is a fantastic way of spreading the word to a huge number of relevant customers. 3. Trust Recent studies have found that physical marketing increases trust in your brand in the eyes of your customers. With all the fake news going around social media and even the legacy news channels, it’s not hard to see why! 4. Emotional response A well-designed poster can influence the buying habits of customers on a subconscious level, arousing empathy and emotion to match the end-goal of your marketing efforts. 5. Flexibility When designing a poster, especially with the help of an expert graphic designer, the possibilities are endless when it comes to design, the message you want to get across, and the audience you want to hit. Get in touch today to see how I can help with your next poster campaign.  Client: Anca-Nicole Ward is a 6x World Champion Bikini Pro and Wellness Coach, where she uses her knowledge and experience to help others achieve their goals. What they asked for: Due to my experience designing for the fitness industry, Anca naturally approached me when she needed a logo and brand identity designing. Primarily, the logo needed to reflect her professionalism as well as the personable and hands-on approach she uses in her one-to-one sessions. It also had to be versatile enough for all marketing materials, and it needed to appeal to a female audience. It also needed to include Anca’s personal colour scheme. What I did: Adhering to Anca’s specific colour palette preference, I created a versatile logo that hit the brief on all fronts. Combining a hand-traced silhouette of Anca alongside a handwritten typeface to for that personal feel, the final outcome was perfect, and the client couldn’t be happier.    2022 has been a crazy year for the UK, from mind-melting, record-breaking heatwaves to Boris Johnson being out of a job. And those are just in the past month. So, let’s take a break from the insanity with a look at the top 3 graphic design software options, in my opinion. 2. canvaCanva has made massive strides in recent years, and to be fair, it’s a really good software for beginners. It’s available online on your browser, and the drag and drop options and pre-made shapes and templates to play with make it a game-changer. Recently, however, the amount of premium products have increased, making it less cost-effective than it once was. It’s initial major selling point was that it was free, but at this point, it isn’t really the case for most projects. All in all, you can’t ignore Canva, and while it does provide simplicity for beginners, it’s pretty limited in terms of complex design and the amount of free elements available. 1. ADOBE ILLUSTRATORAdobe Illustrator is king of graphic design, and it’s been the industry standard for years due to its powerful range of features.
Not one for the novice, Adobe Illustrator is simply the best graphic design software available, which is probably why it isn’t free like the other two on this list. From drawing to 3D fonts and more, Adobe Illustrator has industry-leading tools that separate it from all competition. You’re also able to segue flows simply with Photoshop and InDesign, and the number of possibilities and features is staggering. That’s why Adobe Illustrator comes out on top, and it’s why I use it myself. To find out how I can bring your brand to life with graphic design using the leading software in the game, get in touch today. |
BRANDING • LOGOS • WEBSITES • BROCHURES • FLYERS • LEAFLETS • PACKAGING • ADVERTISING • EXHIBITION • VIDEO
Sign-up for updates...
|
|
