case study - Brand Identity Design For Anca-Nicole Ward

Client: 

Anca-Nicole Ward is a 6x World Champion Bikini Pro and Wellness Coach, where she uses her knowledge and experience to help others achieve their goals.

​What they asked for:

Due to my experience designing for the fitness industry, Anca naturally approached me when she needed a logo and brand identity designing. 

Primarily, the logo needed to reflect her professionalism as well as the personable and hands-on approach she uses in her one-to-one sessions. 
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It also had to be versatile enough for all marketing materials, and it needed to appeal to a female audience. It also needed to include Anca’s personal colour scheme.

What I did:

Adhering to Anca’s specific colour palette preference, I created a versatile logo that hit the brief on all fronts. 

Combining a hand-traced silhouette of Anca alongside a handwritten typeface to for that personal feel, the final outcome was perfect, and the client couldn’t be happier.