Client: ParcMed are a sub-brand of a Leeds-based client of mine: Parc Group, who I’ve been working with since 2015. Who better than the CEO of Parc Group, Kyle Mclean, to tell us a little more: “ParcMed was borne out of a passion and vision to provide vital support with general supplies including PPE and equipment primarily to the Healthcare industry and Frontline Professionals.” What They Asked For: They needed a sub-brand identity and logo creating, following some of the same brand guidelines of their parent company Parc Supplies. 🏥 This included two packaging designs and two flyer designs, as well as the logo and brand identity. 👌 So naturally, they came to me! 😁 What I Did: I created the below, combining the same fonts and icons I’d previously used for Parc Supplies for consistency across the companies. 👍 Working to the ParcMed brief and adding my own creative flair, I created packaging and flyers that were both fit for purpose and eye-catching at the same time. 🤗 The client was really happy with the result, and I was more than happy to do my bit and help an organisation providing supplies to NHS staff. "The branding has assisted Parc in becoming one of the UK’s leading suppliers of single-use PPE items. For full details on what Parc can offer, contact [email protected]." Please get in touch today and let me know how I did.
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