the advantages of posters in your marketing mix

In an increasingly digital landscape, it’s easy to forget how important the real world is when it comes to marketing. 

So, I’ve decided to put together a top 5 advantages of posters in your marketing mix...

1. Affordability

Much cheaper than digital marketing, TV, or radio, posters are an affordable way of getting your brand out to a massive audience without breaking the bank.

2. Make a local impact

For those whose audience is more local than global, a poster is a fantastic way of spreading the word to a huge number of relevant customers. 

3. Trust

Recent studies have found that physical marketing increases trust in your brand in the eyes of your customers. With all the fake news going around social media and even the legacy news channels, it’s not hard to see why!

4. Emotional response

A well-designed poster can influence the buying habits of customers on a subconscious level, arousing empathy and emotion to match the end-goal of your marketing efforts.

5. Flexibility

When designing a poster, especially with the help of an expert graphic designer, the possibilities are endless when it comes to design, the message you want to get across, and the audience you want to hit. 

Get in touch today to see how I can help with your next poster campaign.