In this month’s blog we’ll be taking a look at a staple piece of kit for any business, and a highly customisable product that has much more to it than meets the eye.
Of course, we are talking about the mighty business card!
Never underestimate the mighty business card, as they have a multitude of uses and are much more than the simple, plain, boring old rectangular piece of paper.
They can help your business in a number of ways, from increasing brand exposure to building on customer relationships, and that’s just the tip of the iceberg.
Let’s search for some inspiration and fresh business card ideas along with some top tips from yours truly. Beginning with thank you cards, which are one of my favourites and something I love creating.
Thank you Cards and Loyalty Cards
As you know, a simple thank you can go a long way.
But I’m not just talking about politeness. It can also set you apart as a business and helps you add that level of personalisation to your products and friendliness for your brand.
It can make your brand seem more reputable and trustworthy, and also shows a great attention to detail and care for the work you carry out.
Try something unique with your thank you cards with the Get Noticed Textured Business Cards, ideal for placing in packaging when selling products.
They add that element of character to your products and will help you stick in the minds of customers, encouraging them to come back for more.
Thank You Cards Top Tip: Offer an incentive for repeat business. Whether it’s loyalty bonuses or a discount for coming back, provide a reason for using your services and do so in a stylish way with a thank you card.
Magnetic Promotional Cards
Promotional cards are a fantastic way of promoting your brand and can help set you apart from the competition and really get you noticed.
They can act as a memorable and fun way of advertising a product, event, or service, and they certainly stick in the minds of customers far and wide.
This helps boost brand recognition and likelihood of customers purchasing from you, it also helps to present your brand in a way that suits your personality and business ethos.
A fantastic idea for the style of promotional cards is to really help your message stick with Magnetic Business Cards.
Offering a little something different, these can create a lasting impression and keep you in your customers minds for future purchases.
Promotional Cards Top Tip: Display your most important contact details on the promotional card. If you prefer a phone call over email for example make sure that’s prominent, or vice versa.
If your business or products sometimes needs a bit of explaining, instruction cards are a brilliant way of getting a message across in a simple, straightforward, and visually appealing way.
Creative Business Cards are therefore great for creating a step-by-step guide if you have special products that require it.
Examples of these kinds of products and businesses include planting, recipes, as well as things like craft making.
But don’t get too bogged down in the details, make sure the card looks visually appealing and features consistent branding. This helps you stick in your customers minds and helps you stay ahead of the pack.
It’s also important that the steps are simple to follow and well-presented, so people don’t get bored and confused.
Instruction Cards Top Tip: Use 1-2 fonts to create clear, precise, and easy to read writing. This helps people stay interested and increases the value they place on your brand.
Jewellery cards are an excellent way to promote your brand within the packaging of your products.
A great example of the style of card to use for this purpose would be the eco-friendly, 350gsm Recycled Business Card. This adds in that level of care towards the environment which is a big box ticked in today’s world.
Match the beauty of your jewellery to the beauty of the card, and keep branding consistent and attractive, in line with your brand’s personality.
Jewellery Cards Top Tip: Personalise your jewellery cards with your business logo and contact details. This makes it easier for people to get in touch and most importantly, make more purchases!
Get in Touch Today
So, are you feeling ready to unleash your creative side and make your brand more memorable? Let’s get to work.
I love working on business card designs for my clients and as well as the actual design of the card, I can also arrange printing to a number of different specifications and for a range of different purposes.
Drop me an email at firstname.lastname@example.org and let’s help your business get noticed with a bespoke, unique, brilliant business card design.