The online world is becoming more and more competitive by the minute.
It’s therefore difficult to stand out unless you’ve got a professionally designed website that looks the part, ranks highly with search engines, and is optimised across all platforms.
With this in mind, I’ve decided to compile a quick, handy list of the top 5 benefits of high quality web design and why it’s important for any business, no matter the size.
Let’s dive in with a look at page speed, and how a faster website can maximise revenue for your business.
1. Faster website = more sales
It sounds simple, and to be honest, that’s because it is.
If you want to increase clicks, enquiries, and sales for your business, then you not only need a responsive website that’s optimised across all devices, but a website that loads quickly.
The reason being that in today’s world, expectations are pretty high when it comes to page speed. In fact, 47% of internet users now expect websites to load in under 2 seconds, and 40% will abandon a website if it doesn’t load entirely in 3 seconds.
It’s just the way of the world, and the highest performing businesses have quick websites, so you should too.
2. First Impressions Matter
You only get one shot at a first impression, so you best make it count.
Research has shown that 94% of consumers’ first impressions relate directly to the design and visual aesthetic of your website. This is an enormous percentage of people judging you on a purely visual basis.
That’s why, alongside a quick and responsive site, your website needs to look good, with memorable, unique graphic design from the logo all the way through to the fonts.
This is a vital aspect of web design and involves creating attractive and consistent branding across all pages and high-quality imagery to ensure that people’s eyes are satisfied.
Attractiveness establishes a bond between you and your customers and shows you’re reputable and trustworthy, which in turn leads to more sales for your business.
3. SEO Optimisation
Google essentially runs the digital world, whether we like it or not, so you better do your best to keep them happy.
There are countless reasons for having strong SEO optimisation within your web design, but the key explanation is simple:
The higher you rank, the higher chance you have of people giving you a click.
With around 92% of people never venturing past the first page of Google, it’s incredibly important that you rank as highly as possible to give you the best chance to prosper online and keep your competition at bay.
Associating yourself with the biggest brand on the planet also helps establish trust in your business in the eye of consumers, and makes them much more likely to not only make a purchase now, but keep coming back for more in the future.
4. Responsive and Optimised Across All Devices
If you hadn’t noticed, people use mobile phones… a lot.
And it’s not a case of simply ringing or texting taking up the majority of people’s time on their devices. The bulk of people use a smartphone every single day which means emailing, social media and of course, browsing the internet and making purchases online.
As a matter of fact, 79% of people in the UK use a smart phone for internet use, so if your web design doesn’t include optimisation across all platforms, then you’re not going to be trusted or visited by a huge number of potential customers.
Last but not least is the golden thread throughout this piece, and that is trust.
With more and more focus on ethics with the consumer of today, it’s crucial that businesses establish trust with their customer-base.
81% of consumers say the need to trust a brand before they buy from them, so you don’t want to miss out on this batch of customers with a poorly designed website that isn’t optimised across all devices and search engines.
Get in touch with Get Noticed today to discuss your web design requirements and see how I can help.
I offer a range of website design packages to the North East and around the UK, and can ensure that you make the most of your online presence with a beautiful website that looks its best and performs strongly across the board.
I have over 18 years-experience providing superlative graphic design and web design around The North East and the country, and can help you today.
Get in touch at firstname.lastname@example.org or give me (Mark) a call on 01642 680 233 to find out more.