2020 has been a rollercoaster year for many reasons, from a global pandemic to Brexit, Trumpism to Boris, and everything in between. It’s been unpredictable to say the least, so we can only hope that 2021 offers some stability for businesses and people around the country, and indeed the world.
So, let’s say goodbye to 2020 and look forward to 2021, and what better way to greet the new year than to look ahead at some new design trends.
That’s exactly what I’ve done with this month’s blog – got my crystal ball out and taken a look at some of the top trends that look set to dominate the graphic design world in the coming year.
Let’s start with colour tones…
1. Muted, relaxed colour tones and palettes
Bright, bold colours look to take somewhat of a backseat in 2021, with muted tones and low saturation looking to make an impact.
We’ve already seen this trend pop up throughout 2020 everywhere from fashion to business branding, and it only looks to continue as we head into the new year.
Perhaps it’s down to the craziness of 2020, and everybody just feels the need to sit back and relax, rather than being bombarded with too much sensory overload.
To be fair, it has been quite a long, tiring year, so it kind of makes sense.
2. Simplified, Visual Data
Infographics have been popular in recent years, and this trend looks set to continue into 2021.
Everything is digitalised and quantified in today’s world, and consumers need a simple and easy way to digest information. This, partnered with the need to stand out among a crowded marketplace, means that infographics and well-represented data will be a top priority for brands in 2021.
This will come in the form of video and static graphics, and will help brands communicate complex figures in a simple way to consumers.
3. Classic, Serif Fonts
Serif fonts date back 5 centuries, and are often seen as classic, elegant, and simple.
Following in the same vein as simplified, easy to read infographics and muted colours, next year is set to be a year of understated grace, rather than anything overly loud or bombastic.
Again, I think this is somewhat down to the fact that this year has been so crazy, that 2021 is going to be a bit like a hangover Sunday. All anyone wants to do is sit back and relax while we try and forget everything that went on last night, or in our case, last year!
4. Text-Heavy Videos
Videos are huge in today’s digital world, especially with the ever-growing popularity of social media and smart phone users.
Almost all videos you see online include subtitles of some kind today, so a key feature of 2021’s video landscape is set to be focussed around bringing these words to life in a more visually appealing way.
Text-based videos are also much easier to create and since working remotely is a trend that looks set to become somewhat of the norm, many videographers will be offering text-based videos for the benefit of the consumer.
The fact that they won’t be able to leave the house to film as much as they might have previously might also play a part.
Attractive text vids, like infographics, are also a great way of presenting information in a simple and effective way, so look set to be huge in 2021.
5. Animated Imagery
Attention spans have never been shorter, especially in this period of instant gratification and a generation’s obsession with Instagram, Twitter, Facebook, and TikTok, particularly for younger consumers.
Every generation seems to lose a few seconds of attention span, and this means that if you want to make an impact in 2021, you have to get to the point, and fast.
This means merging video and imagery with animated text and simple illustrations.
Animations that capture the attention are more likely to stick in your consumers’ minds, and if you can make them last around 15 seconds for Instagram and all other platforms, and get across all the information you need – even better.
Get in Touch to Get Noticed
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I’ve got the skills to help you get noticed in 2021 and beyond and have the track record to prove it. Simply get in touch with your requirements and I will give you a personalised quote to match your needs.
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