More than ever, people are going into business for themselves thanks to lockdown and the resulting popularity of working from home.
But before you jump into the world of business, you need a professional logo that sets you apart from the competition and helps you get noticed in a busy marketplace.
You need consistent branding that matches your brand values, and a logo that provides an air of professionalism that will lure customers in to buying your products and using your services.
Need more convincing? Let’s take a look at the top 5 reasons for professional logo design to help you make your decision.
Starting with first impressions...
First Impressions Matter
A strong logo gives customers a first impression they’ll remember.
It takes 0.05 seconds for people to form an opinion on a brand (8ways, 2019), so you need a logo that communicates your company’s personality and ethos visually and in an instantly memorable way.
Creating a strong first impression is one of your logos primary jobs and if done right, customers are much more likely to come to you for your services because they trust you, which brings us on to our next point.
Trust is becoming more and more important in the modern world, with a massive 80% of consumers saying they need to be able to trust a brand to buy from them. (Edelman, 2019)
Trust also encourages loyalty over the long run which means repeat customers, which is vital for any business to survive.
So, if you start with a logo and consistent branding that speaks to your customers and sets you apart from the competition, you’ve got an incredibly strong platform to build from.
Brand Recognition and Loyalty
The biggest brands in the world have a logo that you immediately think of when you think of the company.
Think about the golden arches of McDonalds or the Nike swoosh. These icons are synonymous with the businesses they represent, and you can instantly match the logo with the brand without giving it a second thought...
Your logo needs to do the same for your business, even if you aren’t reaching the dizzying heights of world domination that Nike and McDonalds have.
Your branding needs to reflect your brand’s personality, so it can be instantly recognised, encourage loyalty, and inspire repeat purchases in the future.
Communicate Your Brand’s Personality
Whatever it is you do, your business needs to have its own personality that you can get across to your customers.
Whether it’s fun, youthful and vibrant or corporate, level-headed and experienced, your brand identity, particularly the logo, needs to reflect this.
The logo’s colour, style, shapes, and letters all help communicate your brand’s personality, and can all contribute to the kinds of customers you attract.
Take a look at the Yorkshire Meat logo I created below. By using butchers knives to replace the letter ‘A’, it cleverly communicates what it is the brand does, with the gold colouring connoting high quality which is what they stand for.
t’s nifty tricks like this that help your brand get noticed, and help you portray your brand’s personality and ethos.
Stand Out from the Crowd
And finally, a strong logo helps you stand out from the crowd. This means elevating your business and helping you get noticed by rising above your competition.
A well-designed, well thought-out logo does this for you, and goes a long way to establishing your brand as reputable and trustworthy. This inevitably leads to more interest, enquiries, and sales for your business.
People want to use services and buy products from a brand they understand and one that they feel speaks to them. If your logo reflects your philosophy in an eye-catching and attractive way, you’re much more likely to achieve this goal, attracting customers and keeping them for years to come in the process.
Get in Touch and Get Noticed
Picking the right kind of logo is difficult unless you use an expert.
Luckily for you, that’s exactly what I am and with years of experience in the industry, I know what works and what doesn’t.
I understand what makes a logo flourish, from using the correct amount of white space, mascots, typefaces, or abstract marks, as well as the consistency and versatility required to make it work across multiple platforms and for different purposes.
I’ve created brand identities and logos for brands across the North East and all over the country, and love helping out smaller, local businesses get started. It’s why I provide a range of different logo design packages to suit any size of business.
Get in touch with me at firstname.lastname@example.org to find out more about the logo design packages I provide and let’s get your business noticed!