In this month’s Get Noticed Branding blog, I’ll be taking a look at one of the most effective and important techniques of marketing – outdoor advertising.
There are many potential pitfalls when tackling outdoor branding yourself, so I’ve cobbled together my top 5 tips to make the most out of what can be an incredibly powerful promotion technique.
So, let’s jump straight in with the tips!
1. A Good Call To Action
Absolutely vital for strong outdoor advertising is a good call to action. This is one of those graphic design tips that can be applied to various different brand awareness efforts, from website landing pages to brochure designs and everything in between.
A good call to action is particularly important for outdoor advertising materials because there’s no point in grabbing somebody’s attention with beautiful design work, and that being the end of the matter.
You need to not only hook them in, but send them in the right direction so you can convert their attention into sales or enquiries.
Even a simple phone number, social media channel, or website will do the trick, you just need something to motivate a customer into action.
2. USE Legible Typefaces
Another incredibly important top tip for outdoor advertising design is having readable, legible fonts.... or typefaces as designers call them.
It sounds simple, but with outdoor advertising you’re wanting to get that instant reaction from potential customers. You can catch attention in a number of ways, but if people can’t read what you’re saying, it’s pretty pointless.
So, don’t use complicated, fancy fonts or too many different fonts in your design, and make sure everything looks neat and tidy rather than cluttered.
Keeps things correctly capitalised where possible (it’s easier on the eye from a psychological perspective), with block letters to attract people’s attention. Also increase letter size for emphasis or increased visibility.
3. LeSS IS MORE
This is key with design in general and couldn’t be truer for outdoor advertising. Potential customers aren’t spending an age looking at your design in an outdoor setting, so you need to get to the point and do it quickly.
Use the five second rule as a guide – If you can’t work out what it is you’re offering in five seconds, shorten your message.
The trick is to make your message clear and concise and not too long, so that it can be absorbed rather than ignored at a glance.
4. USE COLOURS THAT WORK
Colours are vital for outdoor advertising, so you need to get them right.
Firstly, this means utilising contrast effectively with the foreground and background. Make sure the two elements don’t blend in to one, which makes the foreground difficult to read and the background too difficult to decipher.
Bright and vibrant colours that complement each other are always a good idea, and will help you draw attention from a crowd of potential customers.
But make sure the colours don’t clash or it could be a recipe for an outdoor advertising disaster.
And finally, imagery.
Imagery is absolutely vital when it comes to outdoor advertising, because for the most part, the image is what catches people’s attention when they’re out and about, getting on with their everyday lives.
Remember, a picture is worth a thousand words, so use the power of a simple and attractive image to your advantage.
Make sure your imagery is clear and supports your marketing message, so you don’t distract from what it is you’re offering.
Get in Touch with Get Noticed Branding
So, there you have it, my top 5 tips for effective outdoor advertising.
I provide a massive range of outdoor advertising work right here at Get Noticed Branding, and can help you create something special for your event, product, or business.
Take a look at the 2021 Get Noticed Print Catalogue for some inspiration, or drop me an email at firstname.lastname@example.org to find out more.