WELCOME TO BRAND VALUES - the best graphic design newsletter this side of Northallerton!

NOVEMBER 2021

This month I’ll cover a couple of case studies, tell you how to get the best logo for your brand, give an update on paper prices, and get festive with a Christmas offer! 🎅🏻

​Sound good? Let’s jump in…

Case Study - Specialist Compliant Coatings

The Client:

SCC needed a brochure designed as part of a pitch for a very important client. 👨🏻‍💼

What They Asked For:

They needed it to be high-end and capture the attention of the reader effectively, telling their story and selling their product. 🤔

The reader in this case was the UK Department for Transport, and the pitch was for an innovative protection system for trains. Fair to say then - it needed to be the absolute best it could be. 🚆

What I Did:

I got to work! I took the client’s brief and created something incredibly high-end for the proposal. It told a story about the savings associated with the product, why SCC are the best at what they do, and why the UK Department for Transport should use them. 👊

​Let me know what you think!

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Get Festive and Save 20% with Get Noticed.

Has Christmas caught you by surprise 😅? No need to panic - I’ve got you covered with fantastically festive branded Christmas cards and calendars for the new year! 🥳

Best of all, I’m offering a 20% discount on both of these festive items for this month only! 🤯

Just my way of thanking you for your business throughout what has been an incredibly difficult time for everyone. 🤗

You can choose between: 👇
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Christmas Cards - Standard, luxury, and foil all available:

2022 Calendars – I’ve got it all from Tent Cards to Photo calendars, Desk Calendars, Wiro Bound Thumb Cut Calendars, Wiro Bound Drilled Calendars, Pocket Calendars, Wall Planners and Folded Wall Planners. All personalised with your brand logo, images and contact details

Simply place your order before 30th November 2021 and receive 20% off. Offer only available to existing Get Noticed clients. ​

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FREE E-BOOK - How to get the Best Logo for your Brand

Looking to get the best logo for your brand? Look no further! 👀

Because I’m such a charitable chap, I’ve actually created an e-book covering all you need to know about crafting the perfect logo for your business. 🤓

It encompasses everything y​ou need to know, from the design process to colours, shapes, and lettering, as well as the essential design principles when it comes to logo design. And that’s just the tip of the iceberg! 🧊

Get yourself a free copy of my e-book right here. 👌
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And if you want a professional to do it for you, simply fill in this short design brief to get your new logo design underway.

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​Case Study - Yellow Mongoose Gin

Time for another case study! This time for a project with a bit more flavour… 😉

The Client:

A local collaboration between Blue Mongoose Group and the Skelton-based Daisy Distillery. 🍸

What They Asked For:

I was approached and tasked with creating a brand identity and bottle label design for their brand new Yellow Mongoose Christmas Mulled Gin. 🎄

A festive beverage but high-end nonetheless, I had to walk a fine line between fun and luxury. 🤔 Oh, and this was their first line of gins, so I had to get it right! 😅

What I Did:

What I do best! I created something that hit the brief and exceeded the client’s expectations. 💪
I utilised a Christmassy colour palette, using a yellow logo for obvious reasons, and offsetting this with a deep green and white for that festive feeling. 🎄

​Take a look below and let me know how I did!

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Paper Price Update

And finally, a quick update on paper prices. Unfortunately, like many industries lately, costs are on the rise, including paper materials within my supply chain. 

This means that all paper contracts increased on Monday 8th November by 15 to 20%.

These increases are unprecedented and are impacting printers globally. It’s largely as a result of the increased costs, and shortages, within the energy sector. I’ve also been made aware that alarmingly, some paper suppliers are implementing force majeure and are cancelling all pre-agreed contact rates, putting even more pressure on an already challenging situation. 

I’m currently working through the impact these increases will have on your print prices, but I wanted to give you early notification that these challenges exist.

Working with some of the biggest global printing businesses in the world, I have the benefit of access to some very robust supply chains. This means that I'm in a fortunate position in that we should not face any raw materials stock shortages.

It is with regret that I am unable to absorb the full impact of these price increases and I have to take the difficult decision to pass on the increase to my clients. I know you’ll understand the fact that if I didn’t, I wouldn’t be able to continue to operate as a sustainable partner for your business.
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Thanks very much for understanding!