WELCOME TO BRAND VALUES - THE MONTHLY NEWSLETTER FROM GET NOTICED BRANDING

OCTOBER 2021

This month, we’ll look at some fantastic new case studies, how to get the best out of your website design, and how to make sure your brand identity truly represents your business. I’ll also introduce a brand new promotional product.
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Let’s start with a piece of work carried out for a new housing development in Country Durham...

Case Study - Website Design for Olive Grove, Trimdon

The Client:

Olive Grove – a brand new housing development in the heart of Co. Durham.

What They Asked For:

I designed the umbrella website for Homes by Trafalgar, so they came to me when they needed help advertising their new development in Trimdon, Co. Durham. 

The client needed a project-specific website that looked the part, performed powerfully across devices, and displayed a range of information and imagery of the development. This would include site plans and available plots to promote the development and secure deposits from buyers.

What I Did:
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I create a brochure-style website, built around the client’s specifications. It looked fantastic, worked across devices, and the design really embraced the brief, successfully illustrating Olive Grove’s collection of self-build and purpose-built homes in their fabulous, countryside setting.

The site is easy to navigate and also shows off their plots, site plan, and everything else the client required. Dynamic content is a big trend for website design as we move into 2022, so this was incorporated as well other vital elements such as fast page load times, local SEO, and dynamic scrolling.

As with every site I design, the Olive Grove website was super-functional across devices and optimised for mobile, laptops, and tablets. Blog pages were also designed to post latest developments as well as a page on self-build financing. As you can see, the end-result of the project is a beautiful, high-end website design boasting stunning photography and maximum ease of use. ​

Take a look at the Olive Grove site to see it in action for yourself, and to see some more examples of web design from myself, browse the Get Noticed Website Packages today.

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How to Get The Most Out of Your Brand Identity

Your brand identity is how you present your business to the world. It needs to stick in customer’s minds and explain what it is you’re all about in a visually appealing way.

But in lots of cases, small companies start out with a vague idea of brand identity but are much too focussed on getting their business up and running. This means they rush their branding with little thought or effort, and it’s also why so many business owners come to me in need of a re-think of their brand identity once they’re a little more established! 
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And it’s not just smaller businesses who need this service, take Pringles, for example, who recently simplified their brand image and gave Mr. P. a haircut. ​

This is the first time they’ve changed their iconic brand identity in 20 years, so it’s never too late to reconsider your own. Especially as we embark on a new year with a whole heap of new design trends to look out for, from bold backgrounds to colourful icons and illustrations, inclusive visuals and more.

The Pringles rebrand included packaging as well as iconography and logo design, and I can carry out similar work for you whether it’s for your website, business cards, leaflets, flyers, or physical packaging.

Take a look at some of my brand identity work to see how I’ve transformed businesses around the UK, and reply to this email to get the ball rolling on your own project. 
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Which brings us neatly on to my next case study…

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Case Study - Local Life Magazine Brand Identity

The Client: 

Local Life Magazine, an independent bi-monthly A5 magazine for the local area.

What They Asked For: 

Local Life Magazine came to me as a new client, and commissioned Get Noticed to create a brand new brand identity for their local magazine covering Acklam, Coulby Newham, Stainton, Nunthorpe, and Marton.

What I Did:

The main challenge for the magazine is to balance advertising and well written, generic editorial content, with a focus on providing both entertainment and helpful information. 

With this in mind, I created a brand identity which had a real modern and fresh feeling about it and showed the love of our local area...

This identity is to be used for the magazine, applied to business cards, and even a website holding page. 

As you can see, the brand identity is easily transferred between different mediums, from business cards to the physical print magazine, not to mention the digital world in the form of their brand new holding page.

You can view the Local Life Magazine holding page here, and if you’d like to find out more about the logo design packages I provide, please click here.

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New Product - Custom Printed Drinks Coasters

I think after the year and a half we’ve had, it’s fair to say that we could all use a drink. 

And it’s not just a pint I’m talking about as we all know how much us Brits love a good brew!

So, all of this makes it a no brainer to use coasters as a promotional item for your business, and what better way to make a coaster stand out than to brand them? Especially when you can do so with illustrations, logos, contact details and photos, all personalised in line with your brand identity. 

Sound good? Take a look at the deets below for all the info you need:

• Size: 90 x 90mm.
• Material: 3mm hardboard base with a printable white top cover.
• Durable and high-gloss finish.
• Heat resistant coating.
• Printed using sublimation (it’s a method of printing that transfers a design into a material or fabric using ink and heat)
• Orders start from just 1 coaster.

So, what are you waiting for? Contact me today to order yours.​